Posts Tagged ‘Matlock Advertising & PR’

Koch Brothers’ Donation Will Help Black Students

August 13, 2014

We want to share this heartfelt piece written by our leader, Kent Matlock in support of our client Koch Industries, Inc. and their investment in the future of young people. The piece was published in the Atlanta Journal Constitution August 11, 2014.

 

The recent $25 million grant to the United Negro College Fund from Koch Industries and the Charles Koch Foundation has generated comments and opinions, many of which are, at best, politically motivated and, at worst, hate-fueled. Such assertions have hijacked the intelligent dialogue we should be having about what does and doesn’t work in preparing our young people for their futures. An Associated Press article in the AJC, “Black colleges face hard choices over $25M gift: Liberals say the Koch Brothers are pursuing a racist political agenda” (News, July 28), is a perfect example.

I can’t begin to understand the thinking that seeks to demonize someone for making an investment in the futures of young people of color. That’s the same kind of thinking that has resulted in an unemployment rate in the African-American community that has been twice that of whites for the past 60 years. This is unacceptable. We need solutions that work and address the cause of black unemployment, not name-calling and intolerance that create an uncivil discourse and shut down needed debate. I have recently gone on record as saying without a common-ground solution to this issue, our youth will be put in an “all or nothing” situation, and many will end up with the latter.

I have witnessed this firsthand in the Koch Industries-sponsored Youth Entrepreneurs program, which teaches business and entrepreneurial education to high school students to help them prosper and become contributing members of society. This is significant in the African-American community, where entrepreneurship and small business ownership have historically raised the standard of living and stabilized neighborhoods. Training principled entrepreneurs will generate an economic lift to our black families and communities.

With the $25 million grant to UNCF, hundreds of youth of color will also be able to continue their educations, which will generate new minority entrepreneurs or prepare them for employment. In either case, their individual potential and unique talents are fostered — and that is a great story.

What are our options? To rely on decades-old policies, which have failed to generate jobs for our youth, especially our young people of color? To create an environment where our jobless youth are likely to end up in the criminal justice system, adding to a black prison incarceration rate that already is a national disgrace? Or do we take a different path and offer our youth the knowledge and skills to start their own businesses, as well as the hope and confidence to be self-reliant and give back to their communities?

The latter path works, and the examples of young people — many from inner-city high schools where their chance of dropping out is equal to their chance of graduating — abound. Let’s begin a civil discourse about the solution to this problem. Our youths’ futures are at stake.

Advertisements

Matlock’s Black History Month series spotlights History Maker’s Part 1

February 14, 2013

As we continue our focus on Black History Month, we would like to celebrate a few outstanding African Americans.  History is constantly being made and we here at Matlock want to show our appreciation to those who have played, or are currently playing, a part in shaping American history.  To begin this series, who better to start us off than the first African American female astronaut, Mae Jemison!

As we continue our focus on Black History Month, we would like to celebrate a few outstanding African Americans.  History is constantly being made and we here at Matlock want to show our appreciation to those who have played, or are currently playing, a part in shaping American history.  To begin this series, who better to start us off than the first African American female astronaut, Mae Jemison!

Mae C. Jemison (1956-current)
Mae Jemison is the first African American woman to be admitted to the astronaut training program in 1987 and became the first Black female astronaut when she traveled into space aboard the Endeavor in 1992 as a science mission specialist. Since her retirement from NASA in 1993, Ms. Jemison founded her own company “Jemison Group,” as well as many foundations promoting the uses of arts and science in our everyday lives. Want to learn more about Mae Jemison? Check out http://www.drmae.com; http://www.biography.com/people/mae-c-jemison-9542378

Matlock Named #1 PR Firm by Atlanta Tribune

November 13, 2012

We are honored  to announce that the Atlanta Tribune has named Matlock Advertising & Public Relations the best public relations firm in the city for 2012!!

“We are pleased to be named as Atlanta’s best public relations firm” said Kent Matlock, CEO of Matlock Advertising & Public Relations. “We believe in doing our collective best, and I feel that it shows in our work. This prestige would not be possible without our outstanding clients nor our dedicated staff. This is truly an honor.”

If you would like to look for yourself, please pick up a copy of the Atlanta Tribune’s Best of Atlanta Edition 2012 edition.

Image

Post Production Has Begun!

October 25, 2012

We are excited to be handling post production for the new upcoming Atlanta Medical Center TV spots on site in our Atlanta office.Image

“Behind the Scenes” at Atlantic Medical Center

September 12, 2012

The Matlock team is happy to be Atlanta Medical Center’s Agency of Record (AOR). To better understand how Atlanta Medical Center operates, our creative and account management teams were given a “behind the scenes” tour of the facilities. Safety being one of AMC’s top priorities, our team had to dress in scrubs to enter the operating rooms. We couldn’t help but take the opportunity to snap a few photos of them in their scrubs. Smile Pamela! Smile Reggie!

Meet Tina

September 5, 2012

Matlock would like to welcome Tina S. to the team! Tina will serve as Matlock’s Creative Services Manager, coordinating everything our Creative Department works on.

We asked Tina to answer a few questions about herself so we could get to know her better. So here it is – Meet Tina!

Image

Do you have any pets?
Yes, I have one dog

Who is your favorite superhero/heroine?
Wonder Woman

What is your shoe size?
7

If you could live anywhere in the world, where would you live and why?
Tuscany, Italy.  I love the food and the landscape!

Do you have any favorite sports teams? If so , who?
FSU Football

What is your favorite holiday?
Thanksgiving