Posts Tagged ‘internship’

What I’ve Learned at Matlock – A post by Public Relations Intern Asha Haki-Tyler

August 10, 2012

Where can I even begin when I start to reflect on my past month at Matlock? Returning here to intern for the summer has been one of the best decisions I’ve made, because the “fruits” of my labor will always be bountiful for both my academic and career pursuits. I learned so much about how critical a person and/or company’s reputation can be to their success.


Dealing with issue/crisis management and media monitoring has taught me that while yes, “all publicity” may indeed “be good,” it takes a strong public relations team to truly allow its client’s audience to view it that way, and capitalize upon it so the client can continue to be profitable and successful. Working with social media to develop a client’s image has allowed me to truly see the importance of keeping your personal social media platforms private and/or appropriate in this ever-growing digital age.

One of my dreams is to open up my own thriving fashion and entertainment publicity firm. With the wealth of experiences I’ve garnered this summer, I feel more confident that my dream can become not only a realistic aspiration, but eventually an actuality.

As always, thank you for this opportunity Matlock!


What I’ve Learned at Matlock – A post by Public Relations Intern Asha Haki-Tyler

August 6, 2012

Here is what our clever intern had to say about her experiences at Matlock Advertising & Public Relations from last week:

“This week at Matlock I believe I really refined the way that I approach and understand the purpose of media. Through my media monitoring activities I had an active hand in extracting and interpreting the trends, thoughts, and actions of the nation, if not the world. Not only did this sharpen my media relations, and issues/crisis management skills, but it simultaneously kept me abreast of the latest, and most important news. When I return to Boston University in three weeks, this experience alone will be extremely relevant to the courses I will be taking, hopefully keeping me ahead of the collegiate learning curve.”

“Once again, thank you so much for this opportunity!”

My first week at Matlock Advertising and Public Relations

July 20, 2012

Earlier this week we introduced you to our new intern, Asha Haki-Tyler. We followed up with Asha, and asked her how her first week went. Here is what she had to say:

“My first week at Matlock was truly a whirlwind! Although I interned here last year, and in the same group, the capacity of help that I am providing this time is completely different, but thoroughly appreciated. Working reputation (the public relation department) so far has really clarified the definition of public relations and its practical application: how it can make or break a corporate client, and even how a PR firm itself operates its own publicity and reputation. In the coming weeks I hope to delve deeper into learning more about issue and crisis management, and creating effective social media.”

“Once again, thank you for this opportunity!”

You’re more than welcome Asha – we here at Matlock Advertising and Public Relations are more than happy to have such a bright and motivated intern! And don’t worry Asha – there will be plenty of opportunities for you to learn about various public relations practices and tools.

Meet Asha

July 18, 2012

We at Matlock feel it is vital to engage students who are working their ways up to become young, budding professionals. With that being said, we would like to introduce you to our new intern, Asha Haki-Tyler. Asha is a sophomore at Boston University earning her degree in Mass Communications with a concentration in public relations. Here we go – Meet Asha!



Where are you from?
Born and raised in Atlanta, although spent one year in Tucson, Arizona.

Do you have any pets?
No, I am terrified of animals!!

Who is your favorite superhero/heroine?
Wonder Woman – I love the way she is dressed. Her outfit is really cool!

If you could live anywhere in the world, where would you live and why?
I would live in Port Vila, Vanuatu. Since childhood I have always had an infatuation with geography, and upon discovering the pacific islands, I fell in love with them, but specifically Vanuatu. Although they survive on tourism, the islands are generally “untouched” by the world’s conventions and assimilation, and the landscape is beautiful!

What is your dream job?
To own and operate a successful Fashion Publicity Agency, that specializes in increasing the brand of specifically “up-and-coming” fashion houses and/or designers. I also want to establish an arts education nonprofit that targets “at-risk” preschoolers, increasing their aptitude and preparedness for elementary school and eventually post-secondary endeavors, through implementing and emphasizing a love and skill for visual, performing and/or literary arts.

Do you have any favorite sports teams? If so , who?
I LOVE the Lakers with a healthy passion. My mother is from Los Angeles, so it is in my blood. I also like The Chicago Bulls, because of my “crush” on Derrick Rose.

What is your favorite holiday?
Christmas. I love the fact that this holiday always brings together all my family, and forces everyone into a happy mood. And the food my aunt cooks is delicious, always.