Posts Tagged ‘intern’

What I’ve Learned at Matlock – A post by Public Relations Intern Asha Haki-Tyler

August 10, 2012

Where can I even begin when I start to reflect on my past month at Matlock? Returning here to intern for the summer has been one of the best decisions I’ve made, because the “fruits” of my labor will always be bountiful for both my academic and career pursuits. I learned so much about how critical a person and/or company’s reputation can be to their success.


Dealing with issue/crisis management and media monitoring has taught me that while yes, “all publicity” may indeed “be good,” it takes a strong public relations team to truly allow its client’s audience to view it that way, and capitalize upon it so the client can continue to be profitable and successful. Working with social media to develop a client’s image has allowed me to truly see the importance of keeping your personal social media platforms private and/or appropriate in this ever-growing digital age.

One of my dreams is to open up my own thriving fashion and entertainment publicity firm. With the wealth of experiences I’ve garnered this summer, I feel more confident that my dream can become not only a realistic aspiration, but eventually an actuality.

As always, thank you for this opportunity Matlock!


What I’ve Learned at Matlock – A post by Public Relations Intern Asha Haki-Tyler

August 6, 2012

Here is what our clever intern had to say about her experiences at Matlock Advertising & Public Relations from last week:

“This week at Matlock I believe I really refined the way that I approach and understand the purpose of media. Through my media monitoring activities I had an active hand in extracting and interpreting the trends, thoughts, and actions of the nation, if not the world. Not only did this sharpen my media relations, and issues/crisis management skills, but it simultaneously kept me abreast of the latest, and most important news. When I return to Boston University in three weeks, this experience alone will be extremely relevant to the courses I will be taking, hopefully keeping me ahead of the collegiate learning curve.”

“Once again, thank you so much for this opportunity!”

What I’ve Learned at Matlock – A post by Public Relations Intern Asha Haki-Tyler

July 27, 2012

Matlock followed-up with our outstanding intern, Asha Haki-Tyler this morning to see what she has learned during her time at Matlock so far. Here is what she had to say:

This week at Matlock I was able to continue further learning of the reputation group of the firm, but I also gained a further understanding, if not appreciation for corporate structure and culture. Through tasks assigned to me, I realized how critical organization can be to making or breaking a company. Just as a family proverb reminds me,  “A house is only as strong as the foundation it was first built upon,” it was important for me to see real life application of organizational skills: from how a file is situated on a company server, to something as frivolous as the way employees place their lunch together in the refrigerator. As I move forward with my career pursuits I hope to use the experiences I garnered overviewing Matlock, and other companies’ internal structures towards beneficial purposes.

I also enjoyed expanding my knowledge of social media. Although I use sites like Facebook, Twitter and YouTube, I never really put thought into how companies use it in a public relations capacity, like how companies use the posts that users may create to determine social trends. There were times when I saw posts that were both extremely beneficial, and sometimes extremely explicit. Although I use my social media sites positively, this experience was an “eye-opener” to remind me that what I say matters, both in a positive and negative light.

I look forward to completing the second half of my internship, and as always, thank you for this opportunity!


Meet Asha

July 18, 2012

We at Matlock feel it is vital to engage students who are working their ways up to become young, budding professionals. With that being said, we would like to introduce you to our new intern, Asha Haki-Tyler. Asha is a sophomore at Boston University earning her degree in Mass Communications with a concentration in public relations. Here we go – Meet Asha!



Where are you from?
Born and raised in Atlanta, although spent one year in Tucson, Arizona.

Do you have any pets?
No, I am terrified of animals!!

Who is your favorite superhero/heroine?
Wonder Woman – I love the way she is dressed. Her outfit is really cool!

If you could live anywhere in the world, where would you live and why?
I would live in Port Vila, Vanuatu. Since childhood I have always had an infatuation with geography, and upon discovering the pacific islands, I fell in love with them, but specifically Vanuatu. Although they survive on tourism, the islands are generally “untouched” by the world’s conventions and assimilation, and the landscape is beautiful!

What is your dream job?
To own and operate a successful Fashion Publicity Agency, that specializes in increasing the brand of specifically “up-and-coming” fashion houses and/or designers. I also want to establish an arts education nonprofit that targets “at-risk” preschoolers, increasing their aptitude and preparedness for elementary school and eventually post-secondary endeavors, through implementing and emphasizing a love and skill for visual, performing and/or literary arts.

Do you have any favorite sports teams? If so , who?
I LOVE the Lakers with a healthy passion. My mother is from Los Angeles, so it is in my blood. I also like The Chicago Bulls, because of my “crush” on Derrick Rose.

What is your favorite holiday?
Christmas. I love the fact that this holiday always brings together all my family, and forces everyone into a happy mood. And the food my aunt cooks is delicious, always.