Posts Tagged ‘agency’

Thoughts from a Young Public Relations Professional

July 8, 2013

Are you interested in a career in public relations? Would you like to know what agency life is like? Here is a blog post written by Matlocker Erika Ludwig, Account Coordinator – Reputation, with a few tips for young professionals entering the PR workforce.


A Photo of Erika at her college graduation.

Completing your first year at an agency is no small feat. Public Relations is more than just writing press releases and earning media coverage. Like many industries today, Public Relations is evolving into a career that involves one having many “tools” in their toolbox.

Here is some advice I hope those considering a career in Public Relations, or current young professionals, will find useful.

Join a professional organization
Being a member of a professional organization not only looks good on your resume, but through professional organizations you can network, grow professionally and learn about trends. Additionally, join a SIG. Special Interest Groups are great resources for niche topics, in addition to being a great resource for networking.

Own an AP Stylebook
Your AP Stylebook is your best friend when writing press releases. Use it! It is also a great means for proofreading.

Be flexible and learn how to multi-task
Working at an agency requires you to work on different projects at the same time. Learn how to be flexible and balance your workload. By planning ahead, a new task with a quick deadline should be no problem!  

Embrace social media
Social media is a necessary tool for young public relations professionals today.  Some companies will hire young PR professionals to write social media calendars in addition to completing  PR responsibilities. Make yourself familiar with various social media platforms, and always be on the lookout for  new platforms and trends.

Take initiative
Just because you are a young professional and most likely at the “bottom of the totem pole” doesn’t mean you are not allowed to take initiative. If a problem occurs, approach your superior with solutions, in addition to informing them about the situation at hand. Act instead of reacting.

Embrace opportunity
If you have an opportunity to travel, do it. If you have an opportunity to take on a new responsibility in addition to your current roles, do it. By taking advantage of presented opportunities you are making yourself more valuable to your current agency – and to future employers.

Strive for work/life balance
Working at an agency is a great experience, but it can be stressful at times.  Make sure to have a reasonable work/life balance. Expect to stay late at the office some days (especially when projects are due), but remember it’s important to go home and relax.

Learn from your mistakes
You will make mistakes. Accept them, learn from them and keep going. Apply what you have learned from your “blunder” to your future tasks. Making mistakes is a part of your growth as a professional.


A picture of Erika and an Atlanta Journal-Constitution employee at a networking event.

I hope that you find these tips useful. Each agency is different, and requires various roles and responsibilities. Be open to learning and be flexible. You never know where your road may lead, but make use of what is put in front of you to build the bridge to your future. 


Matlock is Happy to Announce our Partnership with Neighborhood Nexus

August 29, 2012

We are delighted to announce that Neighborhood Nexus has selected Matlock Advertising & Public Relations as their agency of choice.


A regional information system, Neighborhood Nexus provides data, tools and expertise as a catalyst to create opportunity for the citizens in all 20 counties that encompass the metro Atlanta area. Neighborhood Nexus was created in 2009 to bring better data to the thousands of decision-makers throughout metro Atlanta. With Atlanta’s rapid growth there is always a need for more and better information. Drawing on a wealth of expertise through partnerships and collaborations with the academic community, Neighborhood Nexus closes the gap in affordable, accurate neighborhood-level data that is compiled and updated on a regular basis.

Matlock Vice President and Group Director Greg Heydel says, “We are excited about helping communicate the availability and benefits of this crucial regional resource – Neighborhood Nexus – which fosters better decision-making for those who are enhancing lives in their communities.”

The core partners of Neighborhood Nexus are:  Atlanta Community Foundation, Emory University, Georgia State University, Atlanta Regional Commission, and The Civic League for Regional Atlanta.

What I’ve Learned at Matlock – A post by Public Relations Intern Asha Haki-Tyler

August 10, 2012

Where can I even begin when I start to reflect on my past month at Matlock? Returning here to intern for the summer has been one of the best decisions I’ve made, because the “fruits” of my labor will always be bountiful for both my academic and career pursuits. I learned so much about how critical a person and/or company’s reputation can be to their success.


Dealing with issue/crisis management and media monitoring has taught me that while yes, “all publicity” may indeed “be good,” it takes a strong public relations team to truly allow its client’s audience to view it that way, and capitalize upon it so the client can continue to be profitable and successful. Working with social media to develop a client’s image has allowed me to truly see the importance of keeping your personal social media platforms private and/or appropriate in this ever-growing digital age.

One of my dreams is to open up my own thriving fashion and entertainment publicity firm. With the wealth of experiences I’ve garnered this summer, I feel more confident that my dream can become not only a realistic aspiration, but eventually an actuality.

As always, thank you for this opportunity Matlock!

What I’ve Learned at Matlock – A post by Public Relations Intern Asha Haki-Tyler

August 6, 2012

Here is what our clever intern had to say about her experiences at Matlock Advertising & Public Relations from last week:

“This week at Matlock I believe I really refined the way that I approach and understand the purpose of media. Through my media monitoring activities I had an active hand in extracting and interpreting the trends, thoughts, and actions of the nation, if not the world. Not only did this sharpen my media relations, and issues/crisis management skills, but it simultaneously kept me abreast of the latest, and most important news. When I return to Boston University in three weeks, this experience alone will be extremely relevant to the courses I will be taking, hopefully keeping me ahead of the collegiate learning curve.”

“Once again, thank you so much for this opportunity!”

What I’ve Learned at Matlock – A post by Public Relations Intern Asha Haki-Tyler

July 27, 2012

Matlock followed-up with our outstanding intern, Asha Haki-Tyler this morning to see what she has learned during her time at Matlock so far. Here is what she had to say:

This week at Matlock I was able to continue further learning of the reputation group of the firm, but I also gained a further understanding, if not appreciation for corporate structure and culture. Through tasks assigned to me, I realized how critical organization can be to making or breaking a company. Just as a family proverb reminds me,  “A house is only as strong as the foundation it was first built upon,” it was important for me to see real life application of organizational skills: from how a file is situated on a company server, to something as frivolous as the way employees place their lunch together in the refrigerator. As I move forward with my career pursuits I hope to use the experiences I garnered overviewing Matlock, and other companies’ internal structures towards beneficial purposes.

I also enjoyed expanding my knowledge of social media. Although I use sites like Facebook, Twitter and YouTube, I never really put thought into how companies use it in a public relations capacity, like how companies use the posts that users may create to determine social trends. There were times when I saw posts that were both extremely beneficial, and sometimes extremely explicit. Although I use my social media sites positively, this experience was an “eye-opener” to remind me that what I say matters, both in a positive and negative light.

I look forward to completing the second half of my internship, and as always, thank you for this opportunity!


My first week at Matlock Advertising and Public Relations

July 20, 2012

Earlier this week we introduced you to our new intern, Asha Haki-Tyler. We followed up with Asha, and asked her how her first week went. Here is what she had to say:

“My first week at Matlock was truly a whirlwind! Although I interned here last year, and in the same group, the capacity of help that I am providing this time is completely different, but thoroughly appreciated. Working reputation (the public relation department) so far has really clarified the definition of public relations and its practical application: how it can make or break a corporate client, and even how a PR firm itself operates its own publicity and reputation. In the coming weeks I hope to delve deeper into learning more about issue and crisis management, and creating effective social media.”

“Once again, thank you for this opportunity!”

You’re more than welcome Asha – we here at Matlock Advertising and Public Relations are more than happy to have such a bright and motivated intern! And don’t worry Asha – there will be plenty of opportunities for you to learn about various public relations practices and tools.