Posts Tagged ‘Advertising Agency Atlanta’

Koch Brothers’ Donation Will Help Black Students

August 13, 2014

We want to share this heartfelt piece written by our leader, Kent Matlock in support of our client Koch Industries, Inc. and their investment in the future of young people. The piece was published in the Atlanta Journal Constitution August 11, 2014.


The recent $25 million grant to the United Negro College Fund from Koch Industries and the Charles Koch Foundation has generated comments and opinions, many of which are, at best, politically motivated and, at worst, hate-fueled. Such assertions have hijacked the intelligent dialogue we should be having about what does and doesn’t work in preparing our young people for their futures. An Associated Press article in the AJC, “Black colleges face hard choices over $25M gift: Liberals say the Koch Brothers are pursuing a racist political agenda” (News, July 28), is a perfect example.

I can’t begin to understand the thinking that seeks to demonize someone for making an investment in the futures of young people of color. That’s the same kind of thinking that has resulted in an unemployment rate in the African-American community that has been twice that of whites for the past 60 years. This is unacceptable. We need solutions that work and address the cause of black unemployment, not name-calling and intolerance that create an uncivil discourse and shut down needed debate. I have recently gone on record as saying without a common-ground solution to this issue, our youth will be put in an “all or nothing” situation, and many will end up with the latter.

I have witnessed this firsthand in the Koch Industries-sponsored Youth Entrepreneurs program, which teaches business and entrepreneurial education to high school students to help them prosper and become contributing members of society. This is significant in the African-American community, where entrepreneurship and small business ownership have historically raised the standard of living and stabilized neighborhoods. Training principled entrepreneurs will generate an economic lift to our black families and communities.

With the $25 million grant to UNCF, hundreds of youth of color will also be able to continue their educations, which will generate new minority entrepreneurs or prepare them for employment. In either case, their individual potential and unique talents are fostered — and that is a great story.

What are our options? To rely on decades-old policies, which have failed to generate jobs for our youth, especially our young people of color? To create an environment where our jobless youth are likely to end up in the criminal justice system, adding to a black prison incarceration rate that already is a national disgrace? Or do we take a different path and offer our youth the knowledge and skills to start their own businesses, as well as the hope and confidence to be self-reliant and give back to their communities?

The latter path works, and the examples of young people — many from inner-city high schools where their chance of dropping out is equal to their chance of graduating — abound. Let’s begin a civil discourse about the solution to this problem. Our youths’ futures are at stake.


April Fools’ Day and Brand Awareness

April 1, 2014

It’s April Fools’ Day, one of the few days that we are allowed to be completely silly. We take delight (or maybe not) in the practical jokes and hoaxes that our colleagues, friends and family will play on us today. Large companies have long had a tradition of using April 1 to pull humorous hoaxes on the public. It’s a great way to show off their sense of humor and humanize the brand.

However, companies don’t waste hours preparing pranks just to make us laugh. We tend to gravitate towards people and things that make us feel good, which makes April Fools’ the perfect time to engage in a little feel good humor. A great April Fools’ prank is also a great way to drive brand awareness. If a prank is able to receive coverage in the media, a blog, or gain traction in social media, the company is able to increase individual product awareness and possibly conversions when the prank is tied to a real product. A great April Fools’ prank is also an opportunity to reactivate inactive consumers of your product and generates new consumers who may be curious about your company.

Finally, a successful prank usually embodies these three simple rules:

1. They fit the personality of the brand.

2. They mesh the company’s image and products in a good-natured way.

3. They are funny, tasteful and engage the customer.

Below we share some of our favorite April Fools’ Day pranks played by companies.

Twitter Announces Premium Service, Charges for Vowels

Last year Twitter announced that it would begin charging $5 per month for the use of vowels in a tweet. Only consonants would remain free in the basic service, Twttr, the letter y would remain free. In addition to a premium Twitter service, advertisers could extend the length of a tweet to 141 characters through a bid process.



Starbucks Reveals “Plenta” and “Micra” Drink Sizes

On April Fools’ Day 2010 Starbucks announced the introduction of two new beverage sizes, the Plenta (128 fl oz.) and Micra (2 fl oz.). The company posted images of people holding the drinks and suggested that the Plenta could be used as lampshades or yoga blocks. The Micra cup could serve as a milk dish for kittens or a paper clip holder. This was pretty neat, but we’d be willing to bet that more people would’ve been excited to have Pumpkin Spice year round.



Google Launches Google Nose, the New Scentsation in Search

Last year Google announced Google Nose. Which lets you search based on scents. Featured scents included wet dog, lemon, horse manure, locker room and car exhaust.

Watch the hilarious video here:

Justin Bieber and the Regular Guys

This final hoax didn’t occur on April Fools’ but it was too good to not feature. In February of this year rumors that international pop star Justin Bieber was moving to Atlanta began to circulate in the media.  The Regular Guys, a radio morning show in Atlanta, organized a fake neighborhood group and held a fictitious protest against Justin’s move. According to the radio show, the fictitious protest was reported on 33 international media outlets and generated 45,000 plus news stories, including a feature on TMZ. This was a definite win for the Regular Guys not so much for the media.


We can’t wait to see which pranks will be played on us this year. What are your favorite pranks?