Archive for the ‘Matlock’ Category

Welcome Penelope!!!!

June 2, 2015

Join us in welcoming our newest addition, Penelope Wells! Penelope is our new Accounts Payable/Accounts Receivable Coordinator. We asked her a few questions about herself and here is what she had to say:

Accounts Payable/Accounts Receivable Coordinator

Penelope Wells                       Accounts Payable/Accounts Receivable Coordinator

1. Where are you originally from? Born in New Jersey but grew up in a small town outside of Savannah, Georgia.

2. When you were a kid what did you want to be when you grew up? I wanted to be a professional baseball player.  My grandfather introduced me to the game of softball at a very young age.  Once mastered, I played competitive softball until about 10 years ago when I tore my ACL.  Then it became a choice between softball and stilettos. Well, my heels won!

3. You’re stuck on a desert island, what three things would you make sure to have? A pot for boiling water, a fire starter and a machete. I’m all about survival.

4.  What’s the #1 played song on your iPod or music player of choice? Anything and everything by Charlie Wilson. Yup, I’m old school, LOL

5.  If you had to change your first name, what would you change it to? I wouldn’t.  As a child I hated my 1st name (Penelope).  Still today, not many people know my legal name. I always thought it sounded like the name for an old noisy lady so I always used my nickname (Penny) instead, even through college.  It wasn’t until I became older that I grew to love it.  Now I think “Penny” sounds childlike and I embrace “Penelope”, which to me is very elegant and classy. Besides my daddy named me and he’s gone now so I see it as a beautiful gift from him.

6.  What is your favorite time (season) of the year and why? I adore winter. I love winter fashions like boots, coats, scarfs, hats, etc. I love to bundle up during the winter months. Or pull out my zebra print snuggy and curl up with a good book or movie and a hot cup of tea. I love that warm and fuzzy feeling.

7.  If you could travel back in time, what advice would you give your younger self? There are not many things that I would change but if I had to pick one I’d say to go harder and be more outgoing. I wish that I had tapped into my entrepreneurial spirit sooner.

8.  Do you want to tell us anything else? I am a professional makeup artist and stylist who just happens to have a degree in finance and I’ve been an entrepreneur for the past 8 years. As the proud owner of Penny Wells and Company, I provide a host of concierge services to the fashion, film and entertainment industry.


Super Bowl Ad Blog: Pamela F. Bishop

February 2, 2015

PFB Headshot1PB

Once again, advertising’s and football’s biggest night proved to be a showcase where “big ideas” must rise to meet “the big game.” Besides the New England Patriots, the big winners of the night were the Super Bowl viewers. It is great to see advertisers continue to look for distinctive ways to reach consumers and make a statement about their brands to the world. From my unique vantage point as both a consumer and an advertising professional, I saw commercials inadvertently group themselves into the following categories:

The Thought-Provokers:

This category really saw an uptick this year as cause marketing and overall social consciousness continue to rise around the globe. The winners of this category include Dove (and Nissan), with a heart-warming tribute to Dads and parenting, Always with “Think Like a Girl,” Coca-Cola’s message of #MakeItHappy, Microsoft’s “Estella’s Brilliance Bus,” and McDonald’s with a promotional spin on “spread love.” Nationwide also made an attempt in this category, but fell flat. (More to come on that.)

The Entertainers:

This is the category that always ultimately wins the night. Once again, Budweiser didn’t disappoint with its ongoing saga of the “lost dog,” and Doritos continues to dominate the humor category with its fan/indie filmmaker spots including “Airplane Seatmate.” Among the newcomers were Snickers, with a continuation of its “Snickers Transformation” campaign and spoof on the iconic Brady Bunch, and Turbo Tax with its re-enactment of the Boston Tea Party. While these brands did little to provide new information about their product/service, they did help deliver some of the biggest laughs of the evening. Which brings us to our next category…

The Informers:

To me, this is where you want to be when you spend $4.5 million for a 30-second TV spot and have a chance to differentiate your brand to the world. The winners in this category were able to find the right balance between informing and entertaining. OK, so I am a little biased in congratulating our client BMW on informing us about the revolutionary nature of the i3 and BMW sister brand MINI’s competitor, Fiat, which did a masterful but slightly controversial job in introducing its new, larger and more powerful 500X Crossover. Little-known brand Loctite injected some much-needed humor and gained brand awareness in a low-interest category: glue.

The Disasters:

This is the category that no advertiser wants to find themselves in as it can definitely be a “career-limiting move.” The biggest losers include Nationwide’s “accidental death,” which may mean the accidental death of someone’s career. Super Bowl ads are rarely left to the decision of one person, so hopefully the blame for this PR nightmare can be a shared responsibility. The big lesson learned is, if you think your ad may be risky, do what Go Daddy did and release it early so you have time to recover. While the early release of Go Daddy’s “puppy ad” was not intended to test the waters, its negative reception did highlight the power of the consumer and gave the company a chance to rebound. The new ad, which was shot in record time, was a total departure from its previous controversial ads, which objectified women, and actually informed consumers about what Go Daddy does in helping small businesses launch themselves on the web. All I have to say is it’s about time!

Finally, I want to give a shout-out to Lexus for running an ad during the Super Bowl that was developed by the company’s multicultural agency and clearly targeted African American consumers with its NX Turbo Hybrid. Not only is it great to see the work of small agencies making it to the big game, but also to see brands recognize that ads targeting multicultural consumers are no longer only for placement in multicultural media outlets. Recognizing cross-cultural values is becoming the norm as brands embrace the multicultural mainstream.

Welcome Pat!

July 29, 2014

Pat Burson – Media Relations Specialist at Matlock Advertising & Public Relations

Welcome Pat!  Pat Burson is our newest addition to the Matlock team. Her years of experience as an award winning reporter and freelance writer make her the perfect fit as our Media Relations specialist.   Pat received her B.A. in Journalism from Georgia State University.    We asked a Pat a few questions about herself:

  1. If you could have any super power what would it be? Bionic hearing.
  2. What did you enjoy most about being a reporter? I enjoyed meeting and telling the stories of all types of people, especially those who felt marginalized, ignored, disregarded or misunderstood by the mainstream media or society as a whole.
  3. If you could live anywhere in the world where would you live and why? I was born here and, after being away for almost 20 years, it’s good to be home.  
  4. Do you have any siblings?  How many? I’m in a blended family and have three younger sisters, two older sisters and two older brothers.
  5. Describe yourself in 3 words: Tenacious, compassionate, humorous
  6. What movie are you most excited about seeing this year? I’m looking forward to catching up on “The Amazing Spider-Man” movies, especially #2 with Jamie Foxx as Electro
  7. What’s your favorite karaoke song? “Midnight Train to Georgia.” (Where’re my Pips?)
  8. Do you have any pets? Yes, a female cat named Cookie. Shout out to Cookie! Whoot! Whoot!
  9. What was one of the most significant life-changing moments in your life? While visiting Atlanta in May 2012, I fell down a hill during an intense game of hide-and-seek with the littlest members of my family and broke my right leg in five places. During my four-month recuperation, I met a man.  In July 2013, he helped me pack up and leave Long Island, N.Y., bound for Atlanta. In April 2014, he asked me to marry him.  

BMW 6 Series Coupe Multicultural Print Ad in Harlem Fine Arts Magazine

April 2, 2013

Did you see The Harlem Fine Arts magazine that appeared in the New York Times and Wall Street Journal last week?

If not, no worries, you can download the magazine at:

Be sure the check out the BMW 6 Grand Coupe spread on the inside cover. BMW is proud to be a sponsor of the Harlem Fine Arts for 2013 and Matlock is proud to have BMW as a Client!

BMW 6 Series Gran Coupe Multicultural Inside Cover Spread in Harlem Fine Arts

BMW 6 Series Gran Coupe Multicultural Inside Cover Spread in Harlem Fine Arts

Matlock Spotlights Woman Business Leader Charmaine Ward

April 1, 2013

Happy April first! Instead of praising a day celebrated by pranks we thought we’d share the last installment of our Women in Business series acknowledging Charmaine Ward, Director of Community Affairs at Georgia-Pacific.

Matlock's Spotlights Woman Business Leader Charmaine Ward

When you were a child, what did you want to ‘be’ when you grew up?
I have always loved to “talk.” Even when I was very young I loved public speaking and was a very good communicator. I decided early on that I wanted to be a news anchorwoman…I loved Barbara Walters. So, in grammar school and church I read the prayers aloud and served on both the forensics and debate teams in high school. In college the trend continued as commentator for the Atlanta University Center Fashion Troupe. I also served as emcee for many college programs/initiatives. While attending Clark College in Atlanta, Monica Kaufman became my new “shero!” As a civic and community servant in Atlanta, I have had the opportunity to meet and get to know Monica Kaufman Pearson. She is amazing and still one of my “sheros”. Now that she has retired, I may have a chance to be a news anchor after all! Smile!

Why did you choose this career path?
Most of my career has been spent in marketing, with the last five years in corporate affairs. Both careers “picked me.” I have always loved creating programs, initiatives and special events. Early in my career as a System Engineer, I started developing different creative programs and communications to help sales meet their numbers. At one point my manager said “you are a really good communicator and very creative”. I realized that marketing is really the business of communication. That one statement changed my career focus and I spent the next twenty years in a successful marketing career. Throughout my career, I always volunteered, served on civic boards and was very involved in the community. As I progressed throughout my marketing career, I had some components of corporate affairs in my more senior roles. I thought it would be awesome to be in corporate affairs where I could merge my passion for serving with work and still be able to use my marketing skills. I moved into the role of corporate affairs five years ago and can honestly say this is my dream job – and I love it! Ultimately, I would like to serve as president of a corporate or private foundation.
If you had not chosen this career path, what do you think you would be doing now?
I would be a news anchorwoman, TV talk show host or an actress.

Do you find it a challenge to balance your career with your personal life?
I believe “ balance” is looking at every day and every week and trying to make sure that you are managing all aspects of your life: work, family, health, relationship and spiritual. Some days or weeks you may be focused more on one aspect of your life and other times you may be focused on a different aspect of your life. I think the key is to make sure that through the ebb and flow you are consistently focusing on ALL aspects of your life.

Have you ever felt at an advantage based on your gender? If so, please explain.
I feel the advantage of being a “female” is our ability to be more sensitive to situations and to use our intuition. This allows women to sometimes be more discerning and to make better decisions given all the facts, both qualitative and quantitative.

What advice would you give to young women hoping to become business or nonprofit leaders? Three things 1) Make contributions in the areas that are valued by your organization 2) Do what you love, what you are passionate about and the compensation and accolades will follow. 3) Be open to new experiences and new people because you never know who or what will lead you to your next opportunity 4) Always give back, no matter how small – it does make a difference.

There is a concern regarding the ‘Glass Ceiling’ for women, with fewer senior roles going to women – or women going for the senior roles. As a ‘glass breaker’, what advice can you give to other women?
Be the very best YOU that you can be. Remember that you are the competition – not anyone else. If you can look in the mirror and honestly say “I have done my best” then there is no glass ceiling that can keep you from your ultimate goal. But, most important, be authentic, lead with integrity, work hard and have fun… life is a journey, not a destination!

Spotlighting Women in Business: Matlock Client, Trudy Hardy, BMW of North America, LLC.

March 27, 2013

To wrap up Women’s History Month, we couldn’t think of a better way to celebrate than feature a few of our Clients.

As consummate professionals, we learn from them every day. However, we have never taken the opportunity to learn how they came to be great Clients, Colleagues, Mentors, etc.

Today we feature Trudy Hardy, Department Head, BMW Marketing Communications and Consumer Events, BMW of North America, LLC.  Our CEO, Kent Matlock, describes Trudy as bright, talented, and one of the hardest working professionals in the business!”

We agree! Please check out what we learned when we asked her a few questions:

QUESTION 1: As a child what did you want to “be” when you grew up?

Trudy Hardy (TH): Well, as a young child, I wanted to be a Dallas Cowboy Cheerleader. I was very serious about this goal and was heartbroken that my mother didn’t take my ambition seriously. In fact, she refused to buy me an actual Dallas Cowboy Cheerleader costume. So, I decided to make my own: consisting of the shorts, a blue shirt, and the vest. Also, since I didn’t have any white boots, I wore my brown snow boots….which looked ridiculous!

While I had distinct goals, my mother guessed my correct career path. She stated that I was the ONLY kid who had no desire to watch cartoons; however, I’d stop what I was doing to watch commercials, particular ones with jingles. She stated she could only see two clear paths for me: marketing, based on the interest in commercials or law, based on my desire to argue.

QUESTION 2: Later in high school and college, was marketing your “chosen” career?

TH: No, in fact I went to college to be an accountant as I always excelled at math. It wasn’t until my junior year of college that I took a marketing class and became inspired. Based on this class I added an extra semester of college and graduated with a double major of accounting and marketing.

My first job after college was a marketing role for a financial software product, which I thought was perfect for me. However, this was a boring job and I quickly learned that I wanted bigger and better marketing challenges.

QUESTION 3: If you had not chosen this career path, what do you think you would be doing now?

TH: I’d definitely be an accountant.

QUESTION 4: How do you balance being a mother and a business leader?

TH: I believe having children influenced my career path. Based on their ages and needs, I made sure I was able to find roles where I could be there for my kids. As my kids got older, it got easier, and that was when I was able to take on more and more responsibilities.

QUESTION 5: Is it hard to find time for a personal life with family and friends?

I think so, definitely more difficult than finding time for my family and work. I always tell my kids you better love your job because the truth is, you will spend more time at work with your colleagues, than you will with family.

Again, as my kids have grown older (now 14 and 20 years old respectively), I have taken on more responsibility. So my personal time/life is more sacrificed than anything else. But luckily, I love my job and my team.

QUESTION 6: Do you see your kids wanting to follow in your footsteps?

TH: Interestingly, my daughter recently took a professional test that based on your answers, calculates your assumed profession. Based on her scores it was recommended that she should be in Marketing/Management, which she was very excited to learn!

My son wants to be in the automotive industry, but he wants to be a racer, on a race team or a professional driver. We have agreed that he can pursue this career as long as he gets a college degree to fall back on, so he is currently studying sports management.

QUESTION 7: Have you ever felt denied a role/promotion based on your gender? If so, can you share?

TH: Actually no. I have felt fortunate to really know my strengths, core skill sets, and my boundaries. Using this, I have found roles where I fit and have been happy to excel. I think women in more male dominated roles including engineering probably have it tougher, but BMW is an equal opportunity corporation and I have always felt needed.

QUESTION 8: Have you ever felt you were at an advantage over others, based on your gender?

TH: It’s sad to say, but in many cases, it can be an advantage being a strong woman in business. I find that working for large corporations or businesses, we are under the microscope to have a diverse workforce. Particularly in the automotive business, where the ratio of men to women is generally higher, it could be an advantage for a woman.

However, I strongly believe that the right person for the job should be chosen, regardless of gender.
What I have a big problem with is when I hear other women use their gender for personal advantage. I once heard a colleague say “I can say that as a woman, but you can’t say that as a man.” Why?? I’m sorry but I don’t think anyone should be able to play both sides – if you want to be treated equally; you have to treat everyone equally.

QUESTION 9: In your role, you supervise a large team of direct employees as well as many partner advertising teams. Do you find there are differences in how men and women work? Do you see any key comparison/contrasts in how each handle situations or excel in certain areas?

TH: Definitely! Women are more emotional! However, this statement is both a positive and a negative – a double edged sword. If emotions are channeled in a positive way, this will be shown in being passionate for your work. However, if channeled negatively, emotions can be a woman’s downfall. I often tell my female team members “Say what you need to say but do so without the emotional tie-in.” By taking out the emotion, you are simply presenting the facts, which is important in presenting your case.

QUESTION 10: In mentoring your team, do you see in any differences now from when you were in their roles?

TH: Absolutely, I can see myself in them and remember how it felt in particular stages. It really teaches you a lot. I think I’ve learned more from what I didn’t like in certain past supervisors/bosses than anything else. Remembering key insights from both good and bad supervisors has really taught me how best to train and mold my team.

QUESTION 11: Last question, there is a growing concern that fewer senior roles are going to women. Do you feel there is a “Glass Ceiling” and if so, as a glass breaker, do you have any thoughts on this concern/issue?

TH: I find that women in general are better in balancing what they want out of career and personal life. Most women are aware that with advancement comes sacrifice and therefore determine their own ‘ceiling’. In fact, on my team, I can say that 8 out of 10 women would NOT want to have my job. These women, in particular, have aggressively worked to find the best career opportunity where they can have successful careers and happy family lives, with boundaries between the two and limited sacrifices. Men usually do not have to find this balance, although this is changing and I feel everyone must decide how high is high enough? I think most people would say a better balance of life and work is more important than the stress and exhaustion that is needed to handle the job above the glass. I encourage everyone to really think to themselves, “How high is high enough?”

Matlock’s Black History Month series spotlights History Maker’s Part 3

February 26, 2013

The third and final installment of our series acknowledging African Americans who shape American history, celebrates Henry O. Tanner, an artist who touched the hearts of millions with his artistic tributes to the human experience.  Mr. Tanner’s evolution from a boy in Pittsburg to a Paris legend is one worth noting.

Henry Ossawa Tanner (1859-1937)
The most distinguished African American artist of the nineteenth century, Henry Ossawa Tanner was the first African American artist to achieve international acclaim. Born on June 21, 1859, in Pittsburgh, Pennsylvania to an AME Bishop and former slave, Tanner decided to become an artist when he saw a painter at work during a walk in Fairmount Park near his home. Two of his most important works depicting African American subjects are The Banjo Lesson of 1893 and The Thankful Poor of 1894. In 1895 Tanner’s “Resurrection of Lazarus” was purchased by the French government and was added to the collection of the Louvre. In 1908 his first one-man exhibition of religious paintings in the United States was held at the American Art Galleries in New York. Mr. Tanner became the first African American to receive a full academician of the National Academy of Design in 1927. To learn more about this great history maker, go to…….

What Black History Month Means to Me, A Matlock Series

February 21, 2013

What Black History Month Means to Me, A Matlock Series

Here is the fourth post in our series, “What Black History Month Means to Me,” (#MatlockBlackHistoryMonth). This one is provided by Erika Ludwig, an Account Coordinator with our Reputation Group.

Black History Month is a reminder of incredible hardships, unfailing hope, and enduring strength. For me, it is also a celebration of our nation doing the right thing – validating the rights of the minority.

I look at the diversity in our nation and I’m moved by how far we have come. I admire Rev. Dr. Martin Luther King, Jr. for his role in the advancement of civil rights and the legacy he left behind. I am thankful for Rosa Parks resisting racial segregation, and I am thankful for everyday people standing up for what is right and just.

So this month, Black History Month, let us celebrate the many sacrifices and achievements by Black Americans that have changed our world for the better. Let us celebrate the progress we have made, and let us celebrate the opportunity for a brighter future for all.

I will leave you with one of my favorite quotes from Rev. Dr. Martin Luther King, Jr. “The time is always right to do what is right.”

Presidents’ Day: The Holiday with an Identity Crisis

February 18, 2013

Presidents Day

Happy Presidents’ Day to all!! While many people work on this holiday, as a Federal holiday, others have the day off. There are a handful of holidays throughout the year that are recognized as Federal holidays but not considered a non-working holiday by many non-government entities. However, did you know the history behind this holiday? Particularly this background has provided this day with an “identity crisis”?

Ask half a dozen people who Presidents’ Day is meant to honor, and you may get half a dozen different answers. Beyond the issue of which presidents are honored, there isn’t even universal agreement on whether there is an apostrophe in “presidents.”

Aside from the grammatical issue, this holiday is recognized by different names. While the ‘official’ holiday name is Presidents’ Day, legally, this day is still designated as George Washington’s Birthday.

But the confusion/discrepancy doesn’t stop there. While this holiday is a Federal holiday, numerous States celebrate differently and on other days of the year.

Let’s look at the origin of this holiday and where the name discrepancy evolved. Originally recognized as Washington’s Birthday on February 22nd, the federal government revised this to celebrate ALL Presidents, and the date was altered to be the third Monday of February.

In 1968, President Lyndon B. Johnson signed the Uniform Holiday Bill creating three national holidays to be celebrated on three designated Mondays during each year to encourage more family time. The three holidays were Washington’s Birthday, designated to be observed in February on the third Monday of the month; Memorial Day, designated to be observed in May on the last Monday of the month; and Veterans Day designated to be observed in October on the fourth Monday of the month. This bill also requested a formal change in name from Washington Day to Presidents Day, however this portion of the bill was denied.

In 1971, President Nixon signed an executive order stating that all presidents’ birthdays should be celebrated on the holiday of “Washington’s Birthday” in February. The reason for this executive order was to consolidate the two federal holidays of Washington’s Birthday and Lincoln’s Birthday that were currently being celebrated.

It’s fascinating that within a four year stretch, “time off” was created for more family time, then it was reduced elsewhere. However it makes sense that once the Federal holiday of George Washington’s birthday was created for all to enjoy, a separate day in February for only school kids and government employees to have off on Lincoln’s birthday wasn’t necessary.

While the Federal holiday of George Washington’s Birthday is celebrated, albeit under the more common pseudonym President’s Day, many states recognize and/or celebrate this holiday differently. In particular:

  • In Virginia, the holiday is officially (and legally) named George Washington Day and only recognizes the first president of the United States, who hailed from Virginia.
  • Massachusetts recognizes the Federal holiday of “Presidents’ Day” as “George Washington Day” and celebrates “Presidents Day” by honoring the four presidents originally from this state: John Adams, John Quincy Adams, Calvin Coolidge and John F. Kennedy. This Presidents Day is honored on May 29th, JFK’s birthday.
  • Alabama uniquely celebrates this holiday as “Washington and Jefferson” day, even though Thomas Jefferson’s birthday is in April.
  • Indiana and Georgia celebrate “George Washington Day” in December.
  • And, many states, including California, hold “Presidents’ Day” as a federal holiday and celebrate Lincoln’s birthday as a state holiday.

So, Happy Presidents’ Day/George Washington’s Birthday to all!! However you want to spell it, call it or celebrate it, we hope you enjoy!!


What Black History Month Means to Me, A Matlock Series

February 15, 2013

Here is the third post of our Matlock series, “What Black History Month Means to Me,” (#MatlockBlackHistoryMonth). This one is provided by Pamela Bishop, our VP & Brand Group Director:

What Black History Month means to me…
Black History Month is a two way mirror. It is a time to reflect on the sacrifices that have been made by our ancestors and predecessors that help us to enjoy the accomplishments of today. It is also a time to re-evaluate my personal contribution to Black History and what I am doing to pave the way for generations to come. Pamela Bishop, VP & Group Director-Brand, Matlock Atlanta.