Archive for the ‘Clients’ Category

BMW 6 Series Coupe Multicultural Print Ad in Harlem Fine Arts Magazine

April 2, 2013

Did you see The Harlem Fine Arts magazine that appeared in the New York Times and Wall Street Journal last week?

If not, no worries, you can download the magazine at:

Be sure the check out the BMW 6 Grand Coupe spread on the inside cover. BMW is proud to be a sponsor of the Harlem Fine Arts for 2013 and Matlock is proud to have BMW as a Client!

BMW 6 Series Gran Coupe Multicultural Inside Cover Spread in Harlem Fine Arts

BMW 6 Series Gran Coupe Multicultural Inside Cover Spread in Harlem Fine Arts


Matlock Spotlights Woman Business Leader Charmaine Ward

April 1, 2013

Happy April first! Instead of praising a day celebrated by pranks we thought we’d share the last installment of our Women in Business series acknowledging Charmaine Ward, Director of Community Affairs at Georgia-Pacific.

Matlock's Spotlights Woman Business Leader Charmaine Ward

When you were a child, what did you want to ‘be’ when you grew up?
I have always loved to “talk.” Even when I was very young I loved public speaking and was a very good communicator. I decided early on that I wanted to be a news anchorwoman…I loved Barbara Walters. So, in grammar school and church I read the prayers aloud and served on both the forensics and debate teams in high school. In college the trend continued as commentator for the Atlanta University Center Fashion Troupe. I also served as emcee for many college programs/initiatives. While attending Clark College in Atlanta, Monica Kaufman became my new “shero!” As a civic and community servant in Atlanta, I have had the opportunity to meet and get to know Monica Kaufman Pearson. She is amazing and still one of my “sheros”. Now that she has retired, I may have a chance to be a news anchor after all! Smile!

Why did you choose this career path?
Most of my career has been spent in marketing, with the last five years in corporate affairs. Both careers “picked me.” I have always loved creating programs, initiatives and special events. Early in my career as a System Engineer, I started developing different creative programs and communications to help sales meet their numbers. At one point my manager said “you are a really good communicator and very creative”. I realized that marketing is really the business of communication. That one statement changed my career focus and I spent the next twenty years in a successful marketing career. Throughout my career, I always volunteered, served on civic boards and was very involved in the community. As I progressed throughout my marketing career, I had some components of corporate affairs in my more senior roles. I thought it would be awesome to be in corporate affairs where I could merge my passion for serving with work and still be able to use my marketing skills. I moved into the role of corporate affairs five years ago and can honestly say this is my dream job – and I love it! Ultimately, I would like to serve as president of a corporate or private foundation.
If you had not chosen this career path, what do you think you would be doing now?
I would be a news anchorwoman, TV talk show host or an actress.

Do you find it a challenge to balance your career with your personal life?
I believe “ balance” is looking at every day and every week and trying to make sure that you are managing all aspects of your life: work, family, health, relationship and spiritual. Some days or weeks you may be focused more on one aspect of your life and other times you may be focused on a different aspect of your life. I think the key is to make sure that through the ebb and flow you are consistently focusing on ALL aspects of your life.

Have you ever felt at an advantage based on your gender? If so, please explain.
I feel the advantage of being a “female” is our ability to be more sensitive to situations and to use our intuition. This allows women to sometimes be more discerning and to make better decisions given all the facts, both qualitative and quantitative.

What advice would you give to young women hoping to become business or nonprofit leaders? Three things 1) Make contributions in the areas that are valued by your organization 2) Do what you love, what you are passionate about and the compensation and accolades will follow. 3) Be open to new experiences and new people because you never know who or what will lead you to your next opportunity 4) Always give back, no matter how small – it does make a difference.

There is a concern regarding the ‘Glass Ceiling’ for women, with fewer senior roles going to women – or women going for the senior roles. As a ‘glass breaker’, what advice can you give to other women?
Be the very best YOU that you can be. Remember that you are the competition – not anyone else. If you can look in the mirror and honestly say “I have done my best” then there is no glass ceiling that can keep you from your ultimate goal. But, most important, be authentic, lead with integrity, work hard and have fun… life is a journey, not a destination!

Spotlighting Women in Business: Matlock Client, Trudy Hardy, BMW of North America, LLC.

March 27, 2013

To wrap up Women’s History Month, we couldn’t think of a better way to celebrate than feature a few of our Clients.

As consummate professionals, we learn from them every day. However, we have never taken the opportunity to learn how they came to be great Clients, Colleagues, Mentors, etc.

Today we feature Trudy Hardy, Department Head, BMW Marketing Communications and Consumer Events, BMW of North America, LLC.  Our CEO, Kent Matlock, describes Trudy as bright, talented, and one of the hardest working professionals in the business!”

We agree! Please check out what we learned when we asked her a few questions:

QUESTION 1: As a child what did you want to “be” when you grew up?

Trudy Hardy (TH): Well, as a young child, I wanted to be a Dallas Cowboy Cheerleader. I was very serious about this goal and was heartbroken that my mother didn’t take my ambition seriously. In fact, she refused to buy me an actual Dallas Cowboy Cheerleader costume. So, I decided to make my own: consisting of the shorts, a blue shirt, and the vest. Also, since I didn’t have any white boots, I wore my brown snow boots….which looked ridiculous!

While I had distinct goals, my mother guessed my correct career path. She stated that I was the ONLY kid who had no desire to watch cartoons; however, I’d stop what I was doing to watch commercials, particular ones with jingles. She stated she could only see two clear paths for me: marketing, based on the interest in commercials or law, based on my desire to argue.

QUESTION 2: Later in high school and college, was marketing your “chosen” career?

TH: No, in fact I went to college to be an accountant as I always excelled at math. It wasn’t until my junior year of college that I took a marketing class and became inspired. Based on this class I added an extra semester of college and graduated with a double major of accounting and marketing.

My first job after college was a marketing role for a financial software product, which I thought was perfect for me. However, this was a boring job and I quickly learned that I wanted bigger and better marketing challenges.

QUESTION 3: If you had not chosen this career path, what do you think you would be doing now?

TH: I’d definitely be an accountant.

QUESTION 4: How do you balance being a mother and a business leader?

TH: I believe having children influenced my career path. Based on their ages and needs, I made sure I was able to find roles where I could be there for my kids. As my kids got older, it got easier, and that was when I was able to take on more and more responsibilities.

QUESTION 5: Is it hard to find time for a personal life with family and friends?

I think so, definitely more difficult than finding time for my family and work. I always tell my kids you better love your job because the truth is, you will spend more time at work with your colleagues, than you will with family.

Again, as my kids have grown older (now 14 and 20 years old respectively), I have taken on more responsibility. So my personal time/life is more sacrificed than anything else. But luckily, I love my job and my team.

QUESTION 6: Do you see your kids wanting to follow in your footsteps?

TH: Interestingly, my daughter recently took a professional test that based on your answers, calculates your assumed profession. Based on her scores it was recommended that she should be in Marketing/Management, which she was very excited to learn!

My son wants to be in the automotive industry, but he wants to be a racer, on a race team or a professional driver. We have agreed that he can pursue this career as long as he gets a college degree to fall back on, so he is currently studying sports management.

QUESTION 7: Have you ever felt denied a role/promotion based on your gender? If so, can you share?

TH: Actually no. I have felt fortunate to really know my strengths, core skill sets, and my boundaries. Using this, I have found roles where I fit and have been happy to excel. I think women in more male dominated roles including engineering probably have it tougher, but BMW is an equal opportunity corporation and I have always felt needed.

QUESTION 8: Have you ever felt you were at an advantage over others, based on your gender?

TH: It’s sad to say, but in many cases, it can be an advantage being a strong woman in business. I find that working for large corporations or businesses, we are under the microscope to have a diverse workforce. Particularly in the automotive business, where the ratio of men to women is generally higher, it could be an advantage for a woman.

However, I strongly believe that the right person for the job should be chosen, regardless of gender.
What I have a big problem with is when I hear other women use their gender for personal advantage. I once heard a colleague say “I can say that as a woman, but you can’t say that as a man.” Why?? I’m sorry but I don’t think anyone should be able to play both sides – if you want to be treated equally; you have to treat everyone equally.

QUESTION 9: In your role, you supervise a large team of direct employees as well as many partner advertising teams. Do you find there are differences in how men and women work? Do you see any key comparison/contrasts in how each handle situations or excel in certain areas?

TH: Definitely! Women are more emotional! However, this statement is both a positive and a negative – a double edged sword. If emotions are channeled in a positive way, this will be shown in being passionate for your work. However, if channeled negatively, emotions can be a woman’s downfall. I often tell my female team members “Say what you need to say but do so without the emotional tie-in.” By taking out the emotion, you are simply presenting the facts, which is important in presenting your case.

QUESTION 10: In mentoring your team, do you see in any differences now from when you were in their roles?

TH: Absolutely, I can see myself in them and remember how it felt in particular stages. It really teaches you a lot. I think I’ve learned more from what I didn’t like in certain past supervisors/bosses than anything else. Remembering key insights from both good and bad supervisors has really taught me how best to train and mold my team.

QUESTION 11: Last question, there is a growing concern that fewer senior roles are going to women. Do you feel there is a “Glass Ceiling” and if so, as a glass breaker, do you have any thoughts on this concern/issue?

TH: I find that women in general are better in balancing what they want out of career and personal life. Most women are aware that with advancement comes sacrifice and therefore determine their own ‘ceiling’. In fact, on my team, I can say that 8 out of 10 women would NOT want to have my job. These women, in particular, have aggressively worked to find the best career opportunity where they can have successful careers and happy family lives, with boundaries between the two and limited sacrifices. Men usually do not have to find this balance, although this is changing and I feel everyone must decide how high is high enough? I think most people would say a better balance of life and work is more important than the stress and exhaustion that is needed to handle the job above the glass. I encourage everyone to really think to themselves, “How high is high enough?”