Archive for the ‘BMW’ Category

BMW 6 Series Coupe Multicultural Print Ad in Harlem Fine Arts Magazine

April 2, 2013

Did you see The Harlem Fine Arts magazine that appeared in the New York Times and Wall Street Journal last week?

If not, no worries, you can download the magazine at: http://www.harlemfineartsshow.com/hfas-features/2013-magazine.

Be sure the check out the BMW 6 Grand Coupe spread on the inside cover. BMW is proud to be a sponsor of the Harlem Fine Arts for 2013 and Matlock is proud to have BMW as a Client!

BMW 6 Series Gran Coupe Multicultural Inside Cover Spread in Harlem Fine Arts

BMW 6 Series Gran Coupe Multicultural Inside Cover Spread in Harlem Fine Arts

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Spotlighting Women in Business: Matlock Client, Trudy Hardy, BMW of North America, LLC.

March 27, 2013

To wrap up Women’s History Month, we couldn’t think of a better way to celebrate than feature a few of our Clients.

As consummate professionals, we learn from them every day. However, we have never taken the opportunity to learn how they came to be great Clients, Colleagues, Mentors, etc.

Today we feature Trudy Hardy, Department Head, BMW Marketing Communications and Consumer Events, BMW of North America, LLC.  Our CEO, Kent Matlock, describes Trudy as bright, talented, and one of the hardest working professionals in the business!”

We agree! Please check out what we learned when we asked her a few questions:
TrudyHardy

QUESTION 1: As a child what did you want to “be” when you grew up?

Trudy Hardy (TH): Well, as a young child, I wanted to be a Dallas Cowboy Cheerleader. I was very serious about this goal and was heartbroken that my mother didn’t take my ambition seriously. In fact, she refused to buy me an actual Dallas Cowboy Cheerleader costume. So, I decided to make my own: consisting of the shorts, a blue shirt, and the vest. Also, since I didn’t have any white boots, I wore my brown snow boots….which looked ridiculous!

While I had distinct goals, my mother guessed my correct career path. She stated that I was the ONLY kid who had no desire to watch cartoons; however, I’d stop what I was doing to watch commercials, particular ones with jingles. She stated she could only see two clear paths for me: marketing, based on the interest in commercials or law, based on my desire to argue.

QUESTION 2: Later in high school and college, was marketing your “chosen” career?

TH: No, in fact I went to college to be an accountant as I always excelled at math. It wasn’t until my junior year of college that I took a marketing class and became inspired. Based on this class I added an extra semester of college and graduated with a double major of accounting and marketing.

My first job after college was a marketing role for a financial software product, which I thought was perfect for me. However, this was a boring job and I quickly learned that I wanted bigger and better marketing challenges.

QUESTION 3: If you had not chosen this career path, what do you think you would be doing now?

TH: I’d definitely be an accountant.

QUESTION 4: How do you balance being a mother and a business leader?

TH: I believe having children influenced my career path. Based on their ages and needs, I made sure I was able to find roles where I could be there for my kids. As my kids got older, it got easier, and that was when I was able to take on more and more responsibilities.

QUESTION 5: Is it hard to find time for a personal life with family and friends?

I think so, definitely more difficult than finding time for my family and work. I always tell my kids you better love your job because the truth is, you will spend more time at work with your colleagues, than you will with family.

Again, as my kids have grown older (now 14 and 20 years old respectively), I have taken on more responsibility. So my personal time/life is more sacrificed than anything else. But luckily, I love my job and my team.

QUESTION 6: Do you see your kids wanting to follow in your footsteps?

TH: Interestingly, my daughter recently took a professional test that based on your answers, calculates your assumed profession. Based on her scores it was recommended that she should be in Marketing/Management, which she was very excited to learn!

My son wants to be in the automotive industry, but he wants to be a racer, on a race team or a professional driver. We have agreed that he can pursue this career as long as he gets a college degree to fall back on, so he is currently studying sports management.

QUESTION 7: Have you ever felt denied a role/promotion based on your gender? If so, can you share?

TH: Actually no. I have felt fortunate to really know my strengths, core skill sets, and my boundaries. Using this, I have found roles where I fit and have been happy to excel. I think women in more male dominated roles including engineering probably have it tougher, but BMW is an equal opportunity corporation and I have always felt needed.

QUESTION 8: Have you ever felt you were at an advantage over others, based on your gender?

TH: It’s sad to say, but in many cases, it can be an advantage being a strong woman in business. I find that working for large corporations or businesses, we are under the microscope to have a diverse workforce. Particularly in the automotive business, where the ratio of men to women is generally higher, it could be an advantage for a woman.

However, I strongly believe that the right person for the job should be chosen, regardless of gender.
What I have a big problem with is when I hear other women use their gender for personal advantage. I once heard a colleague say “I can say that as a woman, but you can’t say that as a man.” Why?? I’m sorry but I don’t think anyone should be able to play both sides – if you want to be treated equally; you have to treat everyone equally.

QUESTION 9: In your role, you supervise a large team of direct employees as well as many partner advertising teams. Do you find there are differences in how men and women work? Do you see any key comparison/contrasts in how each handle situations or excel in certain areas?

TH: Definitely! Women are more emotional! However, this statement is both a positive and a negative – a double edged sword. If emotions are channeled in a positive way, this will be shown in being passionate for your work. However, if channeled negatively, emotions can be a woman’s downfall. I often tell my female team members “Say what you need to say but do so without the emotional tie-in.” By taking out the emotion, you are simply presenting the facts, which is important in presenting your case.

QUESTION 10: In mentoring your team, do you see in any differences now from when you were in their roles?

TH: Absolutely, I can see myself in them and remember how it felt in particular stages. It really teaches you a lot. I think I’ve learned more from what I didn’t like in certain past supervisors/bosses than anything else. Remembering key insights from both good and bad supervisors has really taught me how best to train and mold my team.

QUESTION 11: Last question, there is a growing concern that fewer senior roles are going to women. Do you feel there is a “Glass Ceiling” and if so, as a glass breaker, do you have any thoughts on this concern/issue?

TH: I find that women in general are better in balancing what they want out of career and personal life. Most women are aware that with advancement comes sacrifice and therefore determine their own ‘ceiling’. In fact, on my team, I can say that 8 out of 10 women would NOT want to have my job. These women, in particular, have aggressively worked to find the best career opportunity where they can have successful careers and happy family lives, with boundaries between the two and limited sacrifices. Men usually do not have to find this balance, although this is changing and I feel everyone must decide how high is high enough? I think most people would say a better balance of life and work is more important than the stress and exhaustion that is needed to handle the job above the glass. I encourage everyone to really think to themselves, “How high is high enough?”

Matlock’s Black History Month series spotlights History Maker’s Part 3

February 26, 2013

The third and final installment of our series acknowledging African Americans who shape American history, celebrates Henry O. Tanner, an artist who touched the hearts of millions with his artistic tributes to the human experience.  Mr. Tanner’s evolution from a boy in Pittsburg to a Paris legend is one worth noting.

Henry Ossawa Tanner (1859-1937)
The most distinguished African American artist of the nineteenth century, Henry Ossawa Tanner was the first African American artist to achieve international acclaim. Born on June 21, 1859, in Pittsburgh, Pennsylvania to an AME Bishop and former slave, Tanner decided to become an artist when he saw a painter at work during a walk in Fairmount Park near his home. Two of his most important works depicting African American subjects are The Banjo Lesson of 1893 and The Thankful Poor of 1894. In 1895 Tanner’s “Resurrection of Lazarus” was purchased by the French government and was added to the collection of the Louvre. In 1908 his first one-man exhibition of religious paintings in the United States was held at the American Art Galleries in New York. Mr. Tanner became the first African American to receive a full academician of the National Academy of Design in 1927. To learn more about this great history maker, go to…….
http://clinton2.nara.gov/WH/EOP/First_Lady/html/hot-bio.html
http://www.the-athenaeum.org/art/list.php?m=a&s=du&aid=1900

Matlock’s Black History Month series spotlights History Maker’s Part 1

February 14, 2013

As we continue our focus on Black History Month, we would like to celebrate a few outstanding African Americans.  History is constantly being made and we here at Matlock want to show our appreciation to those who have played, or are currently playing, a part in shaping American history.  To begin this series, who better to start us off than the first African American female astronaut, Mae Jemison!

As we continue our focus on Black History Month, we would like to celebrate a few outstanding African Americans.  History is constantly being made and we here at Matlock want to show our appreciation to those who have played, or are currently playing, a part in shaping American history.  To begin this series, who better to start us off than the first African American female astronaut, Mae Jemison!

Mae C. Jemison (1956-current)
Mae Jemison is the first African American woman to be admitted to the astronaut training program in 1987 and became the first Black female astronaut when she traveled into space aboard the Endeavor in 1992 as a science mission specialist. Since her retirement from NASA in 1993, Ms. Jemison founded her own company “Jemison Group,” as well as many foundations promoting the uses of arts and science in our everyday lives. Want to learn more about Mae Jemison? Check out http://www.drmae.com; http://www.biography.com/people/mae-c-jemison-9542378

Day 1 of Advertising Week

October 2, 2012

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Advertising Week is now in full swing!!!

This morning the Advertising Women of NY (#AWNY) sponsored a sold out panel discussion titled “Marketing to Consumers in a Multi-Screen World” at the NY Times Building. Valuable insight included the…

fact that while TV is ‘king’, it depends on the content as to when and where viewers are watching. In fact, 70% of scripted TV shows are no longer viewed live, due to DVR, Netflix, Online TV etc. TV shows are now being developed as multi-screen options that can integrate mobile and social media into the mix for better consumer engagement.The Panel consisted of industry leaders: Bonin Bough, VP/Global Media and Consumer Engagement, Kraft Foods, Jane Clarke, Managing Director, CIMM, Adam Shlachter, Senior Vice President-Media, Digitas, Alexandra Shapiro, EVP, Marketing & Digital, USA Network and one of Matlock’s client, Tom Penich, Media Communications Manager, BMW of North America. The panel was moderated by Brian Stelter of The New York Times.

Team Fusion

July 3, 2012

As BMW’s African American agency, we have achieved much success since we started serving them in 2003.  Like a number of our brand clients, we are part of a team that includes other agencies.  We have embraced these partnerships.  We pride ourselves on producing our “collective best” and being able to build collaborative working relationships.  We call this “Team Fusion.”

Matlock has enjoyed working with BMW North America’s general market agency of record, Kirshenbaum Bond Senecal + Partners (kbs+), over the past year.  Now, we are taking our collaboration with them to the next level, having moved our BMW account staff into kbs+ offices in New York City.  According to Kirstin Popper, Matlock SVP & General Manager, this move “will not only create an atmosphere of greater collaboration, it will take the next step in a strategic alliance with Kirshenbaum.”

The move has practical benefits for Matlock’s BMW account leader, Beth Roper, Account Director.  The kbs+ office is only a block from where she lives in lower Manhattan.  If that wasn’t enough to make her excited about the move, she is also pleased with having closer access to “the scoop” that the agency of record is privy to, as well as to Kirshenbaum’s assets, like a recording studio on the premises.

Other Matlock staff who have moved into the kbs+ offices are Ed Rutland, EVP & Managing Partner, and Wilton Wallace, Senior Associate.  Thanks for the warm welcome, kbs+!