Archive for January, 2014

Meet Jennifer!

January 27, 2014

Matlock is happy to announce our newest team member- Jennifer McCurdy! Jennifer will serve as Matlock’s Social Media & Research Assistant. Jennifer brings to the team a solid background in writing, social media and public relations. We asked Jennifer a few questions about herself and this is what she had to say:

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Where are you from?

Atlanta, Georgia

Do you have any pets?

No, I prefer plants!

If you could live anywhere in the world, where would you live and why?

Madrid, Spain. I participated on a study abroad trip and loved that it was so clean and pristine. I would love to live there and be immersed in the Spanish culture and language.

Do you have any hobbies? If yes, what are they?

I like to sing and act. For the past 6 years, I’ve participated in my church’s Christmas play as the Virgin Mary.

Who is your favorite superhero/heroine?

Wonder woman because she is a woman with strength and power. I like Superman because despite his weak moments, he still gets back up and flies… soars high. He’s a metaphor for reality, for us. Although we may have weaknesses or low and disappointing moments, we can still get up, dust ourselves off, and fly high.

Do you have any favorite sports teams? If so, who?

Whoever’s winning.

Is there anything else you would like to share?

Back in 2010, I was in the Music Man singing ensemble at the Blackwell Playhouse.

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The Future of Social Media

January 16, 2014

We in the advertising and marketing industry often focus our social media efforts on present day consumers, those who have money to spend now or in the very near future. While this is a very logical approach, it is important that we think of social media consumption in the future. How far in the future is up for debate, but with the recent news that 38% of children under the age of 2 have used a tablet or mobile phone for media consumption, it’s important to at least have the conversation of how to approach future consumers.

Sure they don’t have major buying power now, but the way children view social media will very much shape the way we as advertisers do business. Take for instance Facebook, once thought to be the social media hot spot for teens and young adults; it has now been infiltrated by Mom and Grandma. After months of speculation, Facebook’s CFO David Ebersman admitted that the site has seen a decrease in daily usage among young teens. The decrease is likely the result of the infiltration from those of the “more mature sect”.

With a new social media platform seemingly popping up overnight, we decided to conducted a very informal “research study” to see how a child views social media. Below are the responses from our 10 year old male respondent.

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As you can see, children have an equally important relationship with social media. It’s important to not automatically dismiss them as potential users for fear that they may be too young.

Our respondent also listed some his favorite mobile Apps. They included Text Plus, Mine Craft, ESPN College Football, Netflix, Draw Free, Dumb Ways to Die, Clash of Clans, ROBLOX, and Magic Piano.

What do you predict will be the future of social media?

Meet Veronica

January 6, 2014

Matlock is happy to announce our newest team member- Veronica Parker! Veronica will serve as Matlock’s Accounts Receivable/Accounts Payable Coordinator. Veronica brings to the team several years of accounting experience.

We asked Veronica a few questions about herself and this is what she had to say:

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Where are you from?

Macon, GA (80 miles south of Atlanta)

Do you have any pets?

Not yet. (Referring to #7)

If you could live anywhere in the world, where would you live and why?

I’ve been told by the description I give of the type weather I would love year round, it would be San Diego (although I’ve never visited).

I would love to live where I would have to ride a ferry from home to the ‘mainland’ to shop, eat, and work.  Our home would be a historical one rehabbed to a Bungalow style with a yard big enough for my son (and friends) to play soccer, and the weather there does not exceed 70 nor fall below 50. (Apparently, I watch too much of the Hallmark channel)

Do you have any hobbies? If yes, what are they?

Yes.  I’m from a family of plumbers and contractors, so other than shopping, I think I am a very creative individual (one of my friends says that I’m always “creating something out of nothing”).  So in my spare time, when the traffic light is red, I scan magazines/internet and store items that catches my eye to DIY projects in Pinterest. The only projects I have yet to attempt are building a house and cooking.  I think the house would be easier.  I love the TV show Rehab Addict. 

Who is your favorite superhero/heroine?

My heroine is my paternal grandmother.  She did not have internet to Google “how to balance work and family”, but she did, effortlessly.  She worked full-time, volunteered with her church, maintained 5 kids/5 personalities, and cooked for them and my grandfather three meals a day EVERYDAY.

Do you have any favorite sports teams? If so, who?

Yes, shopping! Chloe has BEAUTIFUL handbags.  Seriously, no, I am CLUELESS when it comes to sports, but not for long (possibly).  (I defer to #7 again)

Is there anything else you would like to share?

I am proud (and crazy to admit) that I became a first time mom at the age of 42.  I have an energetic, 18 month old baby boy, Evan, who weighed 8lbs at delivery, a week prior to his due date.  Needless to say, he catches the eye of everyone who meets him (due to his size who describes him as a future athlete); he looks about two and a half, three years old.