Archive for May, 2013

Meet Jasmine, Our New Project Coordinator

May 24, 2013

Matlock would like to welcome Jasmine Jackson to the team! Jasmine will serve as Matlock’s Project Coordinator for the Brand team.

We asked Jasmine to answer a few questions about herself so we could get to know her better. So here it is – Meet Jasmine! 


Jasmine Jackson, Project Coordinator for Brand

Do you have any pets?
No, but I really want a shih-poo. 

Who is your favorite superhero/heroine?
My stepfather! He is my biggest inspiration and role model.

If you could live anywhere in the world, where would you live and why?
I would like to live on an island, in a glass house right near the water.

Do you have any favorite sports teams? If so , who?
Chicago Bears #BearDown

What is your favorite holiday?
Christmas, because I enjoy watching my nieces wake up that morning and destroy the wrapping paper off of their gifts.

What is your favorite hobby?
I have been a dancer all of my life. Nothing feels better than being in a studio dancing my life away!


Matlock Celebrates National Physical Fitness Month

May 23, 2013


Matlock cares about the health of our employees and community. In honor of National Physical Fitness Month, we wanted to give insight on obesity and how it affects minority Americans. We have also listed simple steps you can take to stay physically fit at work. Matlock encourages you to live healthier not only this month, but all year.

Obesity is a growing epidemic in minority communities. According to The Office of Minority Health, minority Americans are on average, 1.3 times more likely to be overweight than Non-Hispanic Whites. Obesity has been associated with heart disease, type 2 diabetes, stroke, breathing problems, sleep apnea and even infertility. We all live busy lives, but it’s important to stay physically active. Physical activities can prevent many of the aforementioned effects as well as reduce anxiety, control cholesterol levels and slow bone loss associated with advancing age. Physical fitness isn’t limited to home or the gym. Here are a few things you can do at work to stay physically fit.

1. Take a 10 minute walk around the office. Three 10 minute walks a day are the same as one 30 minute walk.

2. Do leg extensions: While seated, raise your legs and extend them straight in front of you so that they are parallel to the floor. Hold for 5 seconds. Release and repeat 5 times.

3. When at your desk, stand up and sit down without using your hands. This engages more of your muscles.

4. Instead of emailing a colleague, walk over to them.

5. Refrain from eating at your desk when possible. If an eatery is in walking distance, carry-out for lunch instead of delivery.

WLW Brown v. Board of Education Commentary

May 17, 2013

The beauty of having a diverse workplace is in the stories and perspectives we are able to share with each other. On May 17, 2014 (a year from today) we will complete the 60th year after the Brown vs. BOE decision. We asked Wilton L. Wallace, Senior Research Associate to share some of his thoughts flowing from that decision. Mr. Wallace has witnessed many changes in the American psyche including Brown vs. BOE, the integration of the U.S. military, and now election of the first African American President, Barack H. Obama. Here’s what Wilton shared with us about what Brown vs. BOE meant to him. 


Wilton L. Wallace, Senior Research Associate at Matlock Advertising and Public Relations

Today, we enter the 60th year of education under one of the most significant legal decisions of the 20th century–Brown. That decision has life and relevance much beyond the days the U.S. Supreme Court first etched the words that ruled, when using race to allocate educational resources… “separate but equal is inherently unequal…” Brown v. Board of Education, 347 U.S. 483; Decided May 17, 1954. Regarding the status of African Americans and other people who have been discriminated against our country has struggled with establishing full human rights since the legal end of slavery and the Emancipation Proclamation (1863). For too many years, America legally practiced segregation under Plessey V. Ferguson (16 U.S 537; 1896). That case stated that the equal treatment of former slaves and their descendants (guaranteed by the 14th Amendment of the U.S. Constitution) can be provided through public accommodations that are equal but physically separate. The Brown case changed that by seeking to dismantle the dual system of education that existed into the early 1950s, 1960s, and in some situations well beyond.

Enough of the legal background, my purpose here is not to discuss cases in a vacuum but rather to share my perspective of events, people, and places in my life from the time of Brown to the present. To relate to these views one should know a little more about me. I entered the first grade shortly after the Brown decision and was completing my degree at Harvard Law School when the nation celebrated the 20th anniversary of Brown. During most of those years, the practical effects of Brown were small. I attended an all-Black elementary, middle, and high school. Even after the Supreme Court spoke, not all school systems immediately acted to follow its ruling. Though this seems to contradict the purpose of the Brown decision, the nation was not standing still but rather it was evolving.  There were many forces and movements that helped make it possible for me to complete college at the historically White Vanderbilt University in Nashville, TN and later Harvard Law School in Cambridge, MA. Brown was an important catalyst to allow my progression from all Black to historically White educational institutions.

Children are born into families, communities, and the society as a whole. In my case, I was very fortunate. I was raised in a single parent home where my family gave me the most solid foundation that can be provided: LOVE. With my mother and grandmother as guides I gained self-esteem, confidence, passion for learning, determination, and strength. My community also helped to support me in developing those positive traits and with society in a transition I was able to move forward.

Change takes place slowly in our society. Abraham Lincoln alone could not “free” the slaves. The slaves, their descendants and many other citizens of good will had to labor daily to move towards freedom, just as we must continue to maintain and expand it.  The Supreme Court’s decision did not put me into a unified educational system and I had to be prepared if my entering a unified system was going to be successful.  There were many players in the transition of the Supreme Court’s idea of “separate, but equal,” but the primary group was the legal team of the NAACP Legal Defense Fund.


Arguing for the plaintiffs in the five cases were Robert Carter ’41 LL.M (Brown); Thurgood Marshall (Briggs v. Elliott); Spottswood Robinson (Dorothy E. Davis, et al. v. County School Board of Prince Edward County, Virginia, et al.); George Hayes and Jim Nabrit (Spottswood Thomas Bolling et al. v. C. Melvin Sharpes, et al); and Louis L. Redding and Jack Greenberg Columbia ’48 (Francis B. Gebhart, et al. v. Ethel Louise Belston et al.)


In addition to the pushing from the Brown legal team, it was necessary for the Supreme Court to have the courage, wisdom, and strength to overturn a precedent that had stood for nearly 100 years at the time the case was argued. The court acted unanimously through the following men: Chief Justice, Earl Warren and Associate Justices, Hugo Black, Stanley F. Reed, Felix Frankfurter, William O. Douglas, Robert H. Jackson, Harold H. Burton, Tom C. Clark, and Sherman Minton.

Through my career development I was able to cross paths with several of the lawyers on the NAACP legal defense team for Brown vs. BOE.  I first met Justice Marshall at a National Bar Association meeting in the Bahamas in the late 1970s. During my time at Harvard Law School I came to know Spottswood Robinson (at that time a federal judge) and Jack Greenburg (continued with the Legal Defense Fund and taught part-time at the Harvard Law School). Because I realized the importance of Brown opening the door of opportunity to the “great equalizer,” education; I was honored to have the opportunity to personally thank each of the giants I met that were a part of the Brown team.

After I was appointed Assistant Attorney General (AAG) of the United States by President Reagan in 1983, I brought William T. Coleman and Justice Marshall together in the auditorium of the Justice Department. I was administered the oath of office by Justice Marshall, and Mr. Coleman attended as a special guest and mentored me over the course of the next several years. As AAG I served as a member of the DOJ Honors Program hiring committee where I made a working relationship and acquaintance with now Supreme Court Justice John Roberts. I served as AAG through 1986. Below, is a picture of me and my younger son, Wilton, II at a Department of Justice farewell event in 1986.


Mr. Wallace with his son, Wilton, II at a Department of Justice farewell event in 1986.

Over the next year (the 60th year since the Brown decision) consider taking some time to read more about each of them. Or if you are more interested in current events than historical information, consider reading Marcia Coyle’s recent book “The Robert’s Court” which offers her insight into the work of the current Supreme Court under Chief Justice John Roberts.

Congratulations Brittany!

May 15, 2013

Congratulations Brittany!

Everyone likes good news, and at Matlock we have some GREAT news to share! Now introducing Senior Account Supervisor Brittany Burns! Please join us in congratulating one of our own on her hard earned and well deserved promotion!

Brittany has a long history with Matlock. She began here as an Account Coordinator shortly after graduating from Clark Atlanta University and worked her way up to Account Executive. She left us to pursue her Master’s from American University in the school of communication. Shortly after accomplishing that goal, she returned to Matlock as an Account Supervisor.

While pursuing her Master’s degree, Brittany continued honing her marketing and project management skills working on Comcast Cable Communications’ Marketing team, The Learning Tree International where she served as a Project Manager, and as a Studio Manager at MSHC Partners.

Here at Matlock, Brittany has previously worked on several accounts including Luster Products, BMW of North America and Nationwide Insurance. She currently leads the daily management of our Publix and Atlanta Medical Center accounts as well as various pro-bono accounts.

Matlock Celebrates National Teacher Day

May 7, 2013

In honor of National Teacher Day, we asked the Matlock staff to recall their favorite advertising and public relations teachers and the impact they had in their lives.  Below are a few of the responses we received.

Erika Ludwig, Account Coordinator – Reputation:


I was at university studying journalism when I decided to take an Intro to PR course as an elective. I was in a class of about 100, but I couldn’t help but notice that my professor seemed to be talking almost directly to me. (I’m a habitual head nodder and I can’t help but make eye contact with presenters. I suppose I’m difficult to overlook!) He was so energetic, so driven and so passionate about public relations that I decided to make the switch and focus my studies on PR. My professor was also the faculty advisor for the Public Relations Student Society of American chapter at my university, so I also joined PRSSA as well. Best. Decision. Ever.

Greg Heydel, VP & Group Director-Reputation:


My first public relations professor at the University of Florida, Dr. Glen Butler, encouraged me by offering me a paid job to research and write the copy for an international studies brochure for the university.  Not only was the money useful, but it showed me that I could make a living and career from writing and public relations.  Thank you Dr. Butler!

Edward Rutland, EVP & Managing Partner:



My college major was chemistry at Morehouse College. However, my most influential professor was Dr. Jeanette Hume, a humanities teacher. Dr. Hume helped to develop my inquiring mind by exposing her classes to classical literature; Homer, Chaucer, T.S. Elliot and Shakespeare. We even had to memorize the first lines of the Iliad in Greek! Most importantly, she helped me to improve my writing; essays, essays, and more essays! No matter what your major, the ability to communicate effectively and convincingly is one of the most useful skills for a successful career in any field. Thank you, Dr. Hume.

Ashley Ihesiaba, Receptionist:


My first advertising professor at the University of Georgia, Dr. Jennifer Griffith, didn’t start out as my favorite, but she made me not only a better student, but also a better person. My first class with Dr. Griffith was an Advertising Message Strategy class. I remember one project in which we were tasked with writing copy and designing a billboard for an online dating service. Each student had to present 5 options, which were critiqued one-by-one by our classmates. When it was my turn to present, my classmates agreed that I’d come up with a few solid options. Dr. Griffith, however, vetoed all 5 ideas and told me to start over. After many tears, 20 ideas later, and even thoughts of changing my major, Dr. Griffith approved of an option.

In hindsight, the idea Dr. Griffith eventually approved was much better than my original 5 options or even the other 14 that followed. Dr. Griffith was able to pull out the best in me when everyone else accepted my mediocrity. She taught me to be strong, to challenge myself, to not be easily defeated and most importantly to never give up. The life skills she instilled in me go beyond the classroom and are traits that will stick with me for the rest of my life. I will also never forget the idea that finally won her over.

Thank You Dr. Griffith!

We thank not only the teachers mentioned above, but all teachers and the amazing work they do every day. Who was your favorite advertising and public relations teacher, and what impact did they have in your life?