Archive for October, 2012

Post Production Has Begun!

October 25, 2012

We are excited to be handling post production for the new upcoming Atlanta Medical Center TV spots on site in our Atlanta office.Image

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First Day of Filming for Atlanta Medical Center

October 17, 2012

We had an exciting first day of shooting for the upcoming Atlanta Medical Center campaign. Stay tuned as we will be posting pictures of our activities leading up to the big launch!

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Day 1 of Advertising Week

October 2, 2012

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Advertising Week is now in full swing!!!

This morning the Advertising Women of NY (#AWNY) sponsored a sold out panel discussion titled “Marketing to Consumers in a Multi-Screen World” at the NY Times Building. Valuable insight included the…

fact that while TV is ‘king’, it depends on the content as to when and where viewers are watching. In fact, 70% of scripted TV shows are no longer viewed live, due to DVR, Netflix, Online TV etc. TV shows are now being developed as multi-screen options that can integrate mobile and social media into the mix for better consumer engagement.The Panel consisted of industry leaders: Bonin Bough, VP/Global Media and Consumer Engagement, Kraft Foods, Jane Clarke, Managing Director, CIMM, Adam Shlachter, Senior Vice President-Media, Digitas, Alexandra Shapiro, EVP, Marketing & Digital, USA Network and one of Matlock’s client, Tom Penich, Media Communications Manager, BMW of North America. The panel was moderated by Brian Stelter of The New York Times.