What I’ve Learned at Matlock – A post by Public Relations Intern Asha Haki-Tyler

Where can I even begin when I start to reflect on my past month at Matlock? Returning here to intern for the summer has been one of the best decisions I’ve made, because the “fruits” of my labor will always be bountiful for both my academic and career pursuits. I learned so much about how critical a person and/or company’s reputation can be to their success.

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Dealing with issue/crisis management and media monitoring has taught me that while yes, “all publicity” may indeed “be good,” it takes a strong public relations team to truly allow its client’s audience to view it that way, and capitalize upon it so the client can continue to be profitable and successful. Working with social media to develop a client’s image has allowed me to truly see the importance of keeping your personal social media platforms private and/or appropriate in this ever-growing digital age.

One of my dreams is to open up my own thriving fashion and entertainment publicity firm. With the wealth of experiences I’ve garnered this summer, I feel more confident that my dream can become not only a realistic aspiration, but eventually an actuality.

As always, thank you for this opportunity Matlock!

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