Archive for July, 2012

What I’ve Learned at Matlock – A post by Public Relations Intern Asha Haki-Tyler

July 27, 2012

Matlock followed-up with our outstanding intern, Asha Haki-Tyler this morning to see what she has learned during her time at Matlock so far. Here is what she had to say:

This week at Matlock I was able to continue further learning of the reputation group of the firm, but I also gained a further understanding, if not appreciation for corporate structure and culture. Through tasks assigned to me, I realized how critical organization can be to making or breaking a company. Just as a family proverb reminds me,  “A house is only as strong as the foundation it was first built upon,” it was important for me to see real life application of organizational skills: from how a file is situated on a company server, to something as frivolous as the way employees place their lunch together in the refrigerator. As I move forward with my career pursuits I hope to use the experiences I garnered overviewing Matlock, and other companies’ internal structures towards beneficial purposes.

I also enjoyed expanding my knowledge of social media. Although I use sites like Facebook, Twitter and YouTube, I never really put thought into how companies use it in a public relations capacity, like how companies use the posts that users may create to determine social trends. There were times when I saw posts that were both extremely beneficial, and sometimes extremely explicit. Although I use my social media sites positively, this experience was an “eye-opener” to remind me that what I say matters, both in a positive and negative light.

I look forward to completing the second half of my internship, and as always, thank you for this opportunity!



Una Rubia y Una Roja

July 23, 2012

Erika and Beth representing their mothers’ countries.

As the U.S. continues to become the “Majority-Minority” with a growing number of Hispanics, African Americans, Asian Americans and many other ethnic groups, Matlock understands how important it is for our clients to reach, communicate and engage multicultural consumers based on each segments’ unique culture, heritage and language.

Matlock prides itself on being a minority-owned advertising agency with a diverse staff from all walks of life. That’s why we find it interesting that two of our team members with strong backgrounds in the Hispanic market are not what you might consider “typical” Hispanics. Both fair skinned, and seemingly 100% American, they talk about their particular paths and why the Hispanic market is so important to them.

Beth’s mother’s family photo. Her mom, Maria Louisa Ferreira, aka, Marie Roper, is in the front row, wearing the scarf.

Beth Roper, Brand Account Director, is half Portuguese and half Scotch-English. Her mother is from a small coastal town in Portugal named Foz do Arelho, a fishing village that has become a summer vacation spot over time. While Beth’s grandparents spoke Portuguese, her mom grew up in the U.S., where she desperately tried not to be considered “foreign” or deemed an “immigrant”. “My mother said she did everything she could to look and sound more “American”. She and all her 1st generation American cousins only spoke Portuguese when needed with family and over time Portuguese became the language of the “old people”. While it makes me sad to hear how tough it was to be different when my mom was growing up, I find it encouraging that a generation later, I’m so proud to celebrate my mom’s heritage.”

Based on her mom’s unique background, Beth was always fascinated with different cultures and languages, which lead to her decision to a) go to International Business School and b) learn Spanish. “I knew just enough Portuguese to thoroughly confuse myself when I heard Spanish”, Beth jokes. She attended the University of South Carolina’s Moore School of Business for her MBA with a focus on Spanish language intensive that included a semester in Guadalajara, Mexico at Tec de Monterey, a semester in Barcelona, Spain at ESADE and an MBA internship in Panama working for a leading Outdoor advertising agency. Upon finishing school, she moved to New York and worked at The Vidal Partnership, a leading and award-winning Hispanic agency, where she worked on accounts including Nissan and MasterCard for almost four years. “My Spanish improved immensely while working at Vidal, but more importantly, I learned about the multi-segmented US Hispanic market and how important it is to advertise to Hispanic consumers in a culturally relevant manner, whether in Spanish or English.”

This photo was taken in Los Barrios de Gordon in Leon, Spain during a family member’s wedding in the 1950’s. Erika’s mother is the little girl (seated on Erika’s grandmother’s lap).

Erika Ludwig, Account Coordinator – Reputation, is half Spanish and a quarter Italian. Her mother is from Madrid, Spain, but spent much of her childhood in La Pola de Gordon in Leon, Spain – Northwest of Madrid. Her mother and father met in Madrid in the 1970’s while her father was stationed there on active duty in the United States Air Force. They fell in love, and married (even though at the beginning of their relationship neither one spoke each other’s’ language very well).

The youngest daughter of three, Erika and her sisters were each born in Torrejon de Ardoz, just outside of Madrid, Spain. The family moved to the U.S. from Spain in the mid-late 1980’s, and has lived stateside since.

Erika’s first language was Spanish; however by moving to the U.S. at such an early age, English was easy to learn. In fact, Erika does not have an accent in either language – she is a native-sounding speaker for both languages. Erika speaks in both Spanish and English with her family.

Growing up, Erika took many trips back to Spain to visit with family and friends. Her grandmother lived in Madrid, and she and her mother would visit with her in Madrid and then ride the train to La Pola to visit with more family. “I have very fond memories of visiting Spain with my mother,” Erika said. “I remember going to el Parque Retiro, stopping to have churros con chocolate after shopping at El Corte Inglés, riding the Metro to get around Madrid, and of course eating all of the wonderful tapas – Tortilla Española, Jamón Serrano, Chorizo, Albóndigas, Aceitunas and more. I’m very fortunate to have been able to grow up in a household that embraces people’s cultures and memes. I welcome any opportunity where I can learn about and understand others.”

Both Beth and Erika are excited to be a part of Matlock’s team. Speaking Spanish and having Hispanic marketing expertise has been beneficial for many of our clients who seek multicultural advertising and look to Matlock to better reach numerous diversity markets including African American, Hispanic, Asian American and LGBT.  “As the US continues to grow into a more diverse and multicultural country, I feel it is crucial to communicate to different diversity groups based on cultural relevancy, rather than a more blanket approach” stated Beth. “At Matlock, one of my favorite parts of the job is being able to work with a group of unique individuals who are able to bring expertise in multiple segments and develop a collective-best approach that celebrates and embraces diversity for our clients and their brands.”

My first week at Matlock Advertising and Public Relations

July 20, 2012

Earlier this week we introduced you to our new intern, Asha Haki-Tyler. We followed up with Asha, and asked her how her first week went. Here is what she had to say:

“My first week at Matlock was truly a whirlwind! Although I interned here last year, and in the same group, the capacity of help that I am providing this time is completely different, but thoroughly appreciated. Working reputation (the public relation department) so far has really clarified the definition of public relations and its practical application: how it can make or break a corporate client, and even how a PR firm itself operates its own publicity and reputation. In the coming weeks I hope to delve deeper into learning more about issue and crisis management, and creating effective social media.”

“Once again, thank you for this opportunity!”

You’re more than welcome Asha – we here at Matlock Advertising and Public Relations are more than happy to have such a bright and motivated intern! And don’t worry Asha – there will be plenty of opportunities for you to learn about various public relations practices and tools.

Meet Asha

July 18, 2012

We at Matlock feel it is vital to engage students who are working their ways up to become young, budding professionals. With that being said, we would like to introduce you to our new intern, Asha Haki-Tyler. Asha is a sophomore at Boston University earning her degree in Mass Communications with a concentration in public relations. Here we go – Meet Asha!



Where are you from?
Born and raised in Atlanta, although spent one year in Tucson, Arizona.

Do you have any pets?
No, I am terrified of animals!!

Who is your favorite superhero/heroine?
Wonder Woman – I love the way she is dressed. Her outfit is really cool!

If you could live anywhere in the world, where would you live and why?
I would live in Port Vila, Vanuatu. Since childhood I have always had an infatuation with geography, and upon discovering the pacific islands, I fell in love with them, but specifically Vanuatu. Although they survive on tourism, the islands are generally “untouched” by the world’s conventions and assimilation, and the landscape is beautiful!

What is your dream job?
To own and operate a successful Fashion Publicity Agency, that specializes in increasing the brand of specifically “up-and-coming” fashion houses and/or designers. I also want to establish an arts education nonprofit that targets “at-risk” preschoolers, increasing their aptitude and preparedness for elementary school and eventually post-secondary endeavors, through implementing and emphasizing a love and skill for visual, performing and/or literary arts.

Do you have any favorite sports teams? If so , who?
I LOVE the Lakers with a healthy passion. My mother is from Los Angeles, so it is in my blood. I also like The Chicago Bulls, because of my “crush” on Derrick Rose.

What is your favorite holiday?
Christmas. I love the fact that this holiday always brings together all my family, and forces everyone into a happy mood. And the food my aunt cooks is delicious, always.

Friday the 13th, where did it all begin???

July 13, 2012

Happy Friday the 13th to All!!! Being a multicultural agency, it was interesting for us to learn via Wikipedia and many interesting facts about the folklore regarding Friday the 13th.

To begin with, did you know that In Spanish-speaking countries, instead of Friday, Tuesday the 13th is considered a day of bad luck. The Greeks also consider Tuesday (and especially the 13th) to be an unlucky day.

However, in Italian popular culture, Friday the 17th (and not the 13th) is considered a day of bad luck. In fact, in Italy, the 13th is generally considered a lucky number. However, due to Anglo-Saxon influence, young people consider Friday the 13th to be unlucky as well.


Aside from these beliefs, here are a few particular myths that have evolved and continue still today:

–          If 13 people sit down to dinner together, one will die within the year. The Turks so disliked the number 13 that it was practically expunged from their vocabulary.

–          Many cities do not have a 13th Street or a 13th Avenue.

–          Many buildings don’t have a 13th floor.

–          There are 13 witches in a coven.

–          And, if you have 13 letters in your name, you will have the devil’s luck (Jack the Ripper, Charles Manson, Jeffrey Dahmer, Theodore Bundy and Albert De Salvo all have 13 letters in their names).


Coincidently we at Matlock have a few employees whose names have 13 letter, read below:

  • Brittany Burns
  • Donald Webster
  • Edward Rutland
  • Kirstin Popper
  • Nathalie Simon
  • Paulette Potts
  • Wilton Wallace


Clearly we have a devilish group!!!


Origins of the Friday, the 13th myth:

Although no one can say for sure when and why human beings first associated the number 13 with misfortune, the superstition is assumed to be quite old, and there exist any number of theories — most of which deserve to be treated with a healthy skepticism, please note — purporting to trace its origins to antiquity and beyond.

  1. It has been proposed, for example, that fears surrounding the number 13 are as ancient as the act of counting. Primitive man had only his 10 fingers and two feet to represent units, this explanation goes, so he could count no higher than 12. What lay beyond that — 13 — was an impenetrable mystery to our prehistoric forebears, hence an object of superstition. Which has an edifying ring to it, but one is left wondering: did primitive man not have toes?
  2. Twelve gods were invited to a banquet at Valhalla. Loki, the Evil One, god of mischief, had been left off the guest list but crashed the party, bringing the total number of attendees to 13. True to character, Loki raised hell by inciting Hod, the blind god of winter, to attack Balder the Good, who was a favorite of the gods. Hod took a spear of mistletoe offered by Loki and obediently hurled it at Balder, killing him instantly. All Valhalla grieved. And although one might take the moral of this story to be “Beware of uninvited guests bearing mistletoe,” the Norse themselves apparently concluded that 13 people at a dinner party is just plain bad luck.
    1. As if to prove the point, the Bible tells us there were exactly 13 present at the Last Supper. One of the dinner guests — er, disciples, didn’t last the night.

From our brief research, this only tips the surface of theories, philosophies and origins as to where the myth of Friday the 13th began. We’d love to hear if you have additional theories or beliefs!

If not, then a Happy Friday the 13th to all, from clearly, a very devilish group here at Matlock!!

Meet Candice

July 10, 2012

Matlock would like to welcome Candice Mallory to the team!  A graduate of Emory University, Candice joins Matlock as our Agency Services Coordinator.

We sat down with Candice and asked her a few questions so that we could get to know her better. So here it is – Meet Candice!

What is your favorite place to travel?
Edisto Island, SC. – I love searching for Horseshoe crabs and dolphin watching.

What is your favorite movie?
The Nightmare Before Christmas – It’s about self-acceptance and loving yourself. It’s an amazing movie, as is Tim Burton. I also enjoy the soundtrack.

What is your favorite quote?
“Life has no meaning the moment you lose the illusion of being eternal.” – Jean Paul Sartre

What do you like to do in your spare time?
I enjoy writing poetry, reading, watching movies, debating social issues, and learning.

What is your favorite book?
The Alchemist by Paulo Coelho because it’s a beautifully woven story about patience, and observance of life.

Team Fusion

July 3, 2012

As BMW’s African American agency, we have achieved much success since we started serving them in 2003.  Like a number of our brand clients, we are part of a team that includes other agencies.  We have embraced these partnerships.  We pride ourselves on producing our “collective best” and being able to build collaborative working relationships.  We call this “Team Fusion.”

Matlock has enjoyed working with BMW North America’s general market agency of record, Kirshenbaum Bond Senecal + Partners (kbs+), over the past year.  Now, we are taking our collaboration with them to the next level, having moved our BMW account staff into kbs+ offices in New York City.  According to Kirstin Popper, Matlock SVP & General Manager, this move “will not only create an atmosphere of greater collaboration, it will take the next step in a strategic alliance with Kirshenbaum.”

The move has practical benefits for Matlock’s BMW account leader, Beth Roper, Account Director.  The kbs+ office is only a block from where she lives in lower Manhattan.  If that wasn’t enough to make her excited about the move, she is also pleased with having closer access to “the scoop” that the agency of record is privy to, as well as to Kirshenbaum’s assets, like a recording studio on the premises.

Other Matlock staff who have moved into the kbs+ offices are Ed Rutland, EVP & Managing Partner, and Wilton Wallace, Senior Associate.  Thanks for the warm welcome, kbs+!