Archive for December, 2011

Going the Extra Mile for Clients & the Community

December 15, 2011

As a small agency we take pride in our ability to provide client service that is beyond reproach. Because we only work with clients we believe in, we always want to go the extra mile to support our clients with their philanthropic and community based initiatives. Additionally, many of Matlock’s clients currently are or have been non-profit organizations and foundations. We encourage our team to get to know our clients in a meaningful way, we believe part of doing that is supporting efforts that they support and we believe in. On Thursday, December 1, 2011, Matlock Staff along with other leaders in the Atlanta business community joined our client Youth Entrepreneurs Atlanta (YE-Atl), to mentor students at Grady High School. We served as business plan advisors to help the students flesh out their business plan concepts. The YE-Atl curriculum teaches students business concepts and requires that students in the programs taught in both Atlanta and DeKalb Public Schools create business plans to apply the entrepreneurship theories and  knowledge they acquire in the classroom and try to launch a viable business.

During our visit we met with budding entrepreneurs who were interested in starting a myriad of businesses from cheer camps to customized skateboards. It was inspiring to see the work and the though the students had put into their business concepts.  It was especially rewarding to assist the students in honing their ideas into actionable plans.  Youth Entrepreneurs-Atlanta is doing great things in the community and we are proud to not only have them as a client but even more so to support them in helping their students dreams turn into reality.

Finally, earlier in the month, Kent Matlock inspired students at Riverdale High School with words of encouragement during their DECA (Distributive Education Clubs of America) Induction Ceremony. The event, an inspirational and informative motivational event for the Riverdale High allowed the students to hear from leaders in the community like current mayor of Riverdale, Evelyn-Wynn Dixon. Kent the CEO for Matlock for 25 years, talked with students about the importance of fulfilling their dreams, creating a plan and making it work, and finding your faith. He said, “Faith is the thing that allows you to go without fear. When you find your faith you find yourself.”


An Agency Committed to Giving Back and Paying Forward

December 15, 2011

Matlock Advertising &Public Relations commits itself to Building the Leaders of Tomorrow through engagement, education, and encouragement.

On November 18, 2011, Clark Atlanta University (CAU) students majoring in Business Administration and Mass Media Arts visited the Matlock Agency to explore the dynamics of a multicultural agency. The Matlock team shared information about their experiences with working at the agency, what’s expected from recent college graduates, and the potential of the current generation.  Kent Matlock, President and CEOof the agency shared his expertise and inspired the students to challenge themselves to become the future leaders with in the industry of advertising, marketing and public relations. Matlock said, “I expect  each one of you to be like the people that I have hand selected to lead the business going on within this firm, they are individuals who know their gift and are experts at using their talents to push us all further, they elevate our clients programs, and leaders in their respective fields.”Matlock continued, “The group of people has what I see in all of you, talent, drive, and a desire to always elevate the game.”

The Matlock team also stressed the importance of finding mentors. By the end of the visit the students left with a deeper understanding of what the advertising and public relations industries will be looking for in them when they are ready to enter the job force. The Matlock team also offered all of the students the opportunity to have their current resumes and cover letters evaluated prior to them embarking upon their first job searches.