Archive for October, 2011

Matlock Partners with Genesis to Re-brand the Homeless Shelter’s – From One Mom to Another Campaign

October 31, 2011

Atlanta, GA; October 28, 2011-As winter approaches many Atlantans with newborn babies are scrambling to find a safe place to sleep for their families. Beds in shelters are limited and often times, when there is space, the shelters are gender exclusive causing fragile yet in-tact families to become disconnected when they need each other most, this is not the case with Genesis Shelter.
Genesis Shelter takes a different approach. Genesis considers the total well-being of the newborn and offers a wide range of programs and services to babies less than six months of age and their families, all within the centrally-located 30,000 sq.ft. facility in downtown Atlanta. Genesis prepares the baby’s parent/s with job training, financial counseling, child care services, nutrition education, and after care counseling for families who successfully leave the program.
Each year Genesis celebrates motherhood and sheds light on the issue of homeless families with its’ From One Mom to Another fundraising campaign. This year, Matlock Advertising & Public Relations will lend its services to the shelter’s rebranding of the From One Mom to Another Mother’s Day cards and other supporting materials for the agency. The cards can be purchased along with a donation in honor of a special mother in someone’s life, and then given to her in lieu of a Mother’s Day gift.
“I couldn’t imagine a better way to give back to the community than to help an organization that is focused on changing the life of a child from the earliest stages of life,” said Kent Matlock, CEO of Matlock Advertising & Public Relations. “If we can help raise the visibility of the Genesis Shelter, a program that is creating positive change and creating real solutions for homeless families in Atlanta, then I am excited to support them in any way that we can.”
For more information on Genesis Shelter or how you can support From One Mom to Another, please visit


Matlock Advertising & Public Relations Announces Promotion to Group Director on its Reputation Team

October 31, 2011

Matlock Advertising & Public Relations has promoted Terri-Nichelle Bradley to Group Director-Reputation; she formerly served as Account Director for the 25 year old multicultural Advertising and Public Relations agency.
In Bradley’s new role she will be responsible for leading all of the agency’s PR accounts. Bradley will also be responsible for growing existing accounts, PR for the agency and new business development for the reputation side of the agency.
Bradley will continue to leverage her 12 years of diverse PR expertise on behalf of the agency. Her industry expertise encompasses strategic media relations, consumer, crisis management, corporate, entertainment and multicultural public relations.
Prior to joining Matlock, Bradley served as a vice president of corporate, crisis, and public affairs for Edelman Public Relations, a global communications agency. In that role she worked with numerous Fortune 500’s on a range of diversity issues such as immigration, discrimination, gentrification, civic/civil rights organization outreach, and working to change negative perceptions held by minority audiences of our clients by developing opportunities for authentic dialogues and engagement .
As a woman always seeking out new challenges Bradley also operated a boutique consultancy specialized in multicultural PR specifically targeting African-American moms. Bradley understood these gatekeepers to the home, and she combined that with research so she could develop campaigns that resonated with this vital consumer group. Bradley supported her clients’ efforts in developing meaningful dialogues with this audience. She developed campaigns addressing healthcare disparities, launching consumer brands and developing strategic partnerships.
Bradley has been published in trade publications such as PR Week, the PR Strategist and O’Dwyer’s PR Magazine. She has spoken at local and national conferences and has developed dynamic relationships with the national press and numerous African-American national civic organizations.
She attended Augsburg College in Minneapolis, Minn., and holds a B.A. in Communications with an emphasis on public relations.

PBS Documentary Slavery by Another Name set to air February 2012, due in part to the advocacy efforts of Matlock Advertising & Public Relations.

October 31, 2011

Atlanta, GA; October 28, 2011- Award-winning actor Laurence Fishburne, star of eclectic film, television and stage productions ranging from Othello to The Matrix to “CSI: Crime Scene Investigation,” will narrate Slavery by Another Name, a new documentary based on the Pulitzer Prize-winning book by Wall Street Journal senior writer Douglas A. Blackmon. The 90¬minute film, produced by Twin Cities Public Television, premieres on February 13, 2012; at 9:00 PM ET on PBS stations nationwide (check local listings).
Early on when the Slavery by Another Name novel was first released, Blackmon enlisted Matlock’s support to manage the book tour in the Atlanta market. Later when the financing for the film was in jeopardy and a delay in the film launch seemed imminent, Blackmon once again enlisted the agency’s support to assist with influencer engagement and donor relations. Matlock also assisted with the creative and branding for the influence events.
When the film airs early next year Fishburne will lend his trademark baritone to the project, which explores the little-known story of the post-Emancipation era and the labor practices and laws that effectively created new forms of slavery in the south that persisted well into the 20th century. The film airs as part of PBS’ Black History Month commemoration.
For more information on Matlock’s influencer engagement and donor relations efforts, please contact us at 404-872-3200.

Pay the Grace Forward – The New York Times interview CEO of Matlock

October 4, 2011

ATLANTA, October 4, 2011 –   In a revealing interview with The New York Times reporter Patricia Olsen, Kent Matlock, CEO of Matlock  Advertising & Public Relations, speaks eloquently about the power of grace throughout his long career as a recognized leader in Brand Reputation and Multicultural Marketing.