Archive for January, 2011

MATLOCK LENDS STRATEGIC MUSCLE TO 100 BLACK MEN OF AMERICA

January 26, 2011

ATLANTA, GA (January 19, 2011) Matlock has been selected by 100 Black Men of America to identify new strategies that will build the brand of this national, non-profit organization and create new opportunities for growth. The agency is charged with developing and creating a unified brand presence and effective communications plan for both the local chapters and the national office.

“This is a unique opportunity to provide a great non-profit service organization access to communications services that are normally reserved for Fortune 500 companies,” said CEO Kent Matlock.

Established in 1986, The 100 Black Men of America has grown to over 116 chapters with more than 10,000 members, and are currently celebrating 25 years of improving the quality of life in the community by enhancing educational and economic opportunities.

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MATLOCK WELCOMES TWO NEW POWER MARKETERS TO THE TEAM

January 26, 2011

ATLANTA, GA (January 10, 2011) Pamela Bishop has joined the Matlock team as its new Vice President/Group Director. Pamela brings a unique blend of marketing acumen and leadership skills to her new role. An experienced marketing professional with a diverse background in brand management, channel marketing, promotions and advertising, she has worked on both the client and agency side in a variety of industries including telecommunications (AT&T), consumer packaged goods (Warner-Lambert, now Pfizer), healthcare (CIBAVision, a Novartis Company), education (Kaplan Higher Education), sports (The Atlanta Hawks) and financial services (ING).

Kenya Watts has also joined Matlock as a Sr. Account Executive. Kenya will leverage her strategic expertise and enthusiasm primarily on the Publix Supermarkets brand. With more than 10 years of experience in planning and coordinating marketing campaigns, Kenya has managed customer relationship databases, direct marketing campaigns, event planning, and the analysis of internal and external audiences.

 

CARIBBEAN CULTURE ERUPTS DURING THE 9TH ANNUAL JAMAICAN JERK FESTIVAL

January 26, 2011

SUNRISE, FL (November 14, 2010) —  Over 16,000 headed to Sunrise, FL to taste the excitement of the largest Caribbean food festival in the United States: The 9th Annual Grace Jamaican Jerk Festival, presented by Publix.

The yearly Publix Jerk Cook-Off and Celebrity Quick Fire Competition allowed professional chefs, amateur cooks and celebrities to flaunt their talent in an explosion of Caribbean culture. The winner of the competition won a cash prize of $1500 in Publix gift cards in addition to the right to boast about having the title for the best jerk recipe in the United States.

In addition to the flavorful food, there was also musical entertainment. The Main Stage featured the most dynamic, legendary band in Caribbean, Byron Lee’s Dragonaires, as well as one of the most prolific crooners to come out of Jamaica, John Holt. The Main Stage created nostalgia and encouraged showmanship, two very important components of the festival.

Matlock helped Publix by managing overall sponsor relationships, organizing radio promotions, coordinating branded premium items/giveaways,  leading correspondence with reps and coordinate all details requiring Publix approvals, as well as event set up, creative development, and general event quality control.

“This, the Main Stage, is the delectable part … the dessert … where we highlight our culture from a musical standpoint. It can’t get no more sweeter than that,” festival director Abdul Muhsin exclaimed.

The celebration of Caribbean culture didn’t stop at the stop at the festival.

Publix created a “Jerk Festival Carnival” atmosphere inside the stores and promoted special prices on selected key Grace brand items, the Caribbean’s lead food distributor.

ATLANTA CHOIRS SHOWCASE THEIR BEST TALENT

January 26, 2011

ATLANTA (November 13, 2010) — Publix and Praise 102.5 (WPZE) encouraged Atlanta choirs to lift every voice and sing in praise and competitive spirit in an online gospel choir competition. The showcase featured some of the best choirs in Atlanta. Praise 102.5’s listening audience voted to determine the winners of the showcase.

The grand prize-winning choir, from The Anointed Voices of Tabernacle Baptist Church, received $5000 in Publix gift cards and performed live in front of 30,000+ attendees at STAND 2010, the largest evangelistic event in the southeast, hosted by renowned religious radio personality, Corey “Coco Brother” Condrey. The Anointed Voices shared the stage with well-known gospel artists such as Israel Houghton, Jason Upton, and Byron Cage. Second place winner, The Singing Betts, and third place winner, The David Williams Singers each received $2,500 in Publix gift cards.

Publix surprised Stand 2010 attendees by distributing 5,000 $5 gift cards and 20,000 free insulated totes.

MATLOCK CAPTURES THE SPIRIT OF TRADITION IN NEW CAMPAIGN

January 26, 2011

ATLANTA (October 14 & 15, 2010) — Matlock’s new print campaign for Publix, “Family Gatherings,” was shot recently in Atlanta, Georgia with nationally recognized photographer Scott Lowden. Matlock selected Lowden to capture the energy and tradition of family gatherings as well as promote the high quality food and service available at Publix.

The new campaign features “gatherings” centered around Tailgating, Thanksgiving and Christmas. Each ad brings to life the feeling of being in the company of loved ones, enjoying the great food that brings people together, and experiencing the pride family and friends feel when they bring out their best dishes. In addition to three print ads, the “Family Gatherings” campaign features radio spots, as well as pamphlets with menu and recipe ideas that in help with event planning.

“When friends and family come together to share food and fellowship on these occasions, it’s a big deal,” says Matlock Creative Director Kelley Cole Graham. “The campaign’s goal is for consumers to feel that Publix is synonymous with these special family gatherings.”

Matlock also assisted in the “Food and Entertaining,” section on the publix.com website that makes it easy for families to plan events and special occasions such as Family Reunions.

MATLOCK HELPS BMW CELEBRATE THE JOY OF SUCCESS

January 25, 2011

WASHINGTON, D.C. (September 16, 2010) — Matlock aligned BMW and Uptown Media to celebrate the Joy of Success at the historic B. Smith’s restaurant at Union Station. The event honored African-American leaders in the Washington, D.C. area with a special dedication to three honorees committed to their community and dedicated to diversity: Joe Watson, Chairman of the Marathon Club; Donna Byrd, Publisher of The Root; and Lamell McMorris, Founder of Perennial Strategy Group. As a token of appreciation, Matlock encouraged BMW Group to provide a donation on behalf of each recipient towards a charity of his or her choice.