Matlock Advertising & Public Relations Launches Chase Legacy of Homeownership Film Challenge

ATLANTA, July 28, 2008 – Matlock Advertising & Public Relations partnered Chase, one of the nation’s leading residential housing lenders, with HBO to launch an innovative amateur film challenge to capture the legacy of homeownership in the African American community.

ISELIN, N.J.—July 28, 2008 – Chase, one of the nation’s leading residential housing lenders, today announced Crystle ‘Clear’ Roberson from Atlanta and Vincent Singleton from Chicago as the winners of The Chase Legacy of Homeownership Film Challenge, a competition for aspiring filmmakers launched at the 2008 Sundance Film Festival.

Chase worked with Home Box Office (HBO®) and Blackfilm.com to discover emerging filmmakers in Atlanta, Chicago, Houston and New York to share their vision of legacy preservation through homeownership within the African-American community.

One finalist from each city received $5,000 and products from Kodak Motion Picture Film to produce and direct their original five-minute film. All four films received an exclusive screening in New York at HBO headquarters.  Roberson’s film, “Next Door’s Next,” won the People’s Choice Award; and Singleton’s film, “The Porter,” won the Judge’s Choice Award.  Each received a $2,500 filmstock certificate from Kodak Motion Picture Film and an opportunity for their films to air on HBO Properties.

“We congratulate Crystle and Vincent, and all the filmmakers,” said Veronica Seale, marketing manager, Emerging Markets and Affordable Lending at Chase. “Each highlighted the importance of homeownership, and how central it is to building and sustaining legacies and communities.”

“It was an honor to compete with such great competitors,” said Roberson.  “I am so thankful to Blackfilm.com, Chase, HBO and Kodak Motion Picture Film for giving us the opportunity to highlight the importance of legacy through homeownership in the African-American community.”

Roberson’s “Next Door’s Next” causes viewers to consider the questions, “What will we leave behind?,” or “Will we just be left behind?” while Singleton’s “The Porter” shows viewers three generations of a family struggling to become homeowners.

“Being part of the Chase Film Challenge has been a great opportunity to create work that is socially relevant and has deep meaning,” said Singleton. “Winning the contest means a great deal to me because it allows me to get my work in front of a national audience and creates opportunities for me to continue making quality films that are entertaining, of substance, and hopefully commercially viable.  I’d like to thank everyone involved in bringing this contest together for providing a platform for up-and-coming directors to demonstrate their filmmaking abilities.”

The other finalists were Adetoro Makinde from New York and Marc Newsome from Houston.   Kodak presented each finalist with a digital camera and printer during the awards ceremony.

“All the Chase legacy filmmakers, using Kodak Motion Picture film, have captured the essence and fervor of legacy,” said Mary Manard Reed, market director, El Americas Region at Kodak.  “Kodak is proud to partner with Chase, HBO and Blackfilm.com to support the story of legacy through film.”

“We congratulate the efforts of all the filmmakers, and especially this year’s winners,” said Lucinda Martinez-Desir, vice president, Acquisition and Multicultural Marketing at HBO.  “It has been our pleasure to host the screening and to provide a unique opportunity for these filmmakers to showcase their talent.”

“We are extremely proud of not only the winners, but all of the finalists,” said Valerie Moore, founder of Blackfilm.com. “Not only did the films positively portray the value of home ownership, but are an excellent example of the talent available in the film community.”

The Legacy of Homeownership Film Challenge is an extension of  the Legacy of Homeownership Tour presented by Chase, which is a one-day informational seminar designed to show African Americans how to establish and preserve their legacies through homeownership. The tour was held in four cities this summer.

About Chase:
Chase is committed to helping consumers achieve and sustain home ownership. It originates $200 billion in residential mortgages and home equity annually, and services a portfolio of more than $600 billion. The home lending division serves borrowers nationwide through more than 2,500 local loan officers in nearly 300 mortgage offices and more than 3,150 bank branches, as well as approximately 400 representatives in call centers. In addition, the Chase Business-to-Business channel serves mortgage brokers and bankers in all 50 states through 13 processing centers and more than 600 account executives. Parent company JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $1.8 trillion and operations in more than 60 countries. Information about Chase’s mortgage products and services is available at http://www.chase.com.

About HBO®:
Home Box Office Inc. is the premium television programming subsidiary of Time Warner Inc., providing two 24-hour pay television services – HBO and Cinemax – to over 40 million U.S. subscribers.  The services offer the most popular subscription video on demand products, HBO On Demand and Cinemax On Demand, as well as HBO on Broadband, HD feeds, and multiplex channels.  Internationally, HBO’s branded television networks, along with the subscription video on demand products HBO On Demand and HBO Mobile, bring HBO services to over 50 countries.  HBO programming is sold into over 150 countries worldwide.

About Kodak’s Entertainment Imaging Division:
For over a hundred years, Kodak has been providing tools for the creative community to tell their stories in motion, and is focused on bringing the best in imaging capabilities to its customers. The world’s most celebrated movies, popular TV shows, cutting-edge music videos, effective commercials, and revealing documentaries are photographed on Kodak film. For information on Kodak’s film, digital and hybrid motion imaging products, services and technology, visit http://www.kodak.com/go/motion.

About Blackfilm.com:
Blackfilm.com is an online resource which links the Black film community while cultivating national and international audiences interested in their work. This site provides a forum for filmmakers, scholars and organizations to present information and promote artistic expression. For more information about blackfilm.com visit: http://www.blackfilm.com.

For more information about the Film Challenge go to http://www.blackfilm.com/chasefilmchallenge, and for the Legacy of Homeownership Tour, go to http://www.chase.com/legacy or call
1-800-541-0368.

HBO® is a trademark of Home Box Office, Inc.

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