Instagram for Business Launched New Business Tools

July 13, 2016

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In case you missed it, Instagram recently launched Instagram Business Tools. These new features will allow businesses and marketers to not only populate insights, but turn simple posts into full-fledged ads. Business Tools will also allow followers to directly contact and engage businesses from a business page.

With so many companies and small businesses using Instagram, there was a need for Instagram to bridge the gap between businesses and consumers on both sides. Business Tools allows companies to create business profiles—a free feature that allows customers to connect with them via call, text or email with a tap of the contact button as well as get directions. Business profiles also unlock access to insights and the ability to promote.

Another great feature Instagram Business Tools offers is insights. Insights offers businesses qualitative information about their followers and their highest performing content— viewable from any mobile device or tablet. Additionally, this feature allows businesses to learn more about their follower’s behaviors and demographics, allowing them to publish authentic, relevant content.

Lastly, the promote feature allows you to turn a well-performing post into an ad right in the palm of your hand. This allows businesses to connect and reach more customers. By clicking a post you’ve already shared on Instagram you can add a button that will serve as a call to action. Simply select your target audience or allow Instagram to suggest an audience for you. After that, your post will be promoted as an ad for any length of time you choose.

For more information about Instagram for Business, simply click the link: http://blog.business.instagram.com/.

How to Handle a Social Media Crisis

July 8, 2016

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In the wake of these tragic circumstances that have swept the nation, a lot of real-time media coverage and conversations occur on social media. It is during times like these, that all businesses and agencies need a social media crisis plan—normally created by an organization’s crisis communications team. The crisis communications team serves as the organizations first response during an incidence.

From a communications perspective, a crisis can be a business or organizational problem that is brought to the public’s attention. This may threaten the company or organization’s reputation and ability to conduct business and tarnish the public’s faith.

A crisis can take on many forms, including: natural, environmental, recalls, criminal acts and more – to name a few. What makes them a crisis is that they are heavily focused on media and social media scrutiny.

Although some circumstances are well beyond a company’s control, others can be avoided. The best resolutions occurs when companies take accountability for their actions and manage the issue before it snowballs out of control.

A strategic approach to issues management can help an organization effectively identify and anticipate potential issues, prevent crises from developing, and influence their evolution and outcome. Here are some social media tips that can help your business overcome a social media crisis:

Listen and Be Present

  • Organizations must have a listening protocol and tools to monitor social conversations. When are people posting? What are they posting about? Why are they posting?
  • Who will be monitoring these conversations and will they be covering nights and weekends?
  • Identify what is and what is not a crisis.

Own Your Mistakes

  • Be apologetic. In the event of a crisis, an organization should apologize and mean it, all can be forgiven.
  • When social media crisis is caused internally, take full responsibility for the issue, even if the organization is not the one to blame.
  • A spokesperson should be ready to make thought-out public statements and share it on the platform where the original problem started.

Have a Crisis Management Team in Place

  • Consider forming a team of community leaders, PR, activists, legal allies and marketing professionals than can come together quickly to draft a response to shut down any negative talk about your organization.
  • Make sure all spokespersons and appropriate executives are ready to speak at any given time.
  • Manage accesses to all social media pages carefully.
  • Keep all constituents informed about the crisis through internal communications to remain as knowledgeable as the public.

Create Diaries for Internal Records

  • Make copies of all negative tweets, status updates, statements and blog comments
  • Make copies of emails
  • Monitor/analyze website traffic patterns
  • Identify where the crisis break, and when? Where did it spread, and how?
  • How your organization was initially informed?
  • How effective was the response protocol?
  • Did specific individuals or 3rd party allies rise to the organization’s defense? Did the organization thank them?

Create a Crisis FAQ

  • Create a dark page or microsite and put all the information pertaining to the crisis in one place. This will save time and respond to people with a link and not an answer.
  • Crisis FAQ should Include:
  1. Acknowledgement of the crisis
  2. Details about the occurrence
  3. Photos and videos from spokespersons, if available
  4. How the company found out
  5. How the organization was alerted, when they were alerted and by who
  6. Specific actions that were or will be taken
  7. Real or potential effects
  8. Steps to prevent the same crisis from occurring
  9. The best point of contact for any media inquiries

Welcome to the team, Jobi!!

June 23, 2016

Jobi Tyson

Join us in welcoming our new Account Planner, Jobi Tyson!! We asked her a few questions and here’s what she had to say:

 
1. If you were stuck on a deserted island, what three things would you make sure to have?
A genie in a bottle, a tent and moisturizer

2. If you could live on any planet which one would you pick?
Earth. I’m good here 😉

3. When you were a kid what did you want to be when you grew up?
A famous singer/songwriter

4. What’s the #1 played song on your iPod or music player of choice?
#1 Pandora station is on Anita Baker

5. If you could have any super power, which one would you want and why?
As an elder advocate, and creator of a web series based on an elderly character, my super power would be healing powers, mainly so that ill elders would not have to suffer in their golden years

6. What is your favorite time (season) of the year and why?
Fall is my favorite season, because nature changes into multi-colored works of art. That time of year, creates a sense of comfort, gratitude and reflection for my birthday month in October and Thanksgiving in November

7. What are your favorite books?
Reddick to Cross Creek by Idella Parker, Secrets of Six Figure Women by Barbara Stanny, and The 22 Immutable Laws of Branding by Al Ries and Laura Ries

8. What is your favorite quote?
“Vision is the art of seeing what is invisible to others” Jonathan Swift

Welcome Back to Matlock, Dennis!

April 22, 2016

Dennis Dent

Join us in welcoming our new Assistant Account Executive, Dennis Dent, back to Matlock!! Dennis was a part of the Matlock team in 2013-2014 and we are so glad to have him back. We asked Dennis a few questions and here’s what he had to say:

  1. If you were stuck on a deserted island, what three things would you make sure to have?

If I were stuck on a deserted island, I would need the following things, my tablet (I have eBooks and my electronic Bible), sunblock because I love the beach, and I’d have to take my best friend because I can’t do anything alone. Lol

  1. If you could live on any planet which one would you pick?

I think I’d live on earth. I hear it has the best living conditions for organic creatures. 😉

  1. When you were a kid what did you want to be when you grew up

I wanted to be an actor.

  1. What’s the #1 played song on your iPod or music player of choice?

I have so much music, there isn’t one song that captures my #mood.

  1. If you could have any super power, which one would you want and why?

Definitely a telekinesis.

  1. What is your favorite time (season) of the year and why?

I’ve always enjoyed the fall. You get to wear the best clothes!

  1. What is your favorite book?

The Alchemist

  1. What is your favorite quote?

“Character cannot be developed in ease and quiet. Only through experience of trial and suffering can the soul be strengthened, ambition inspired, and success achieved.” – Helen Keller

  1. Is there anything else you would like to share?

Overall, I’m well-rounded. I enjoy going to concerts and events. I’m a huge foodie and big on health & wellness. If there’s something happening in Atlanta, I’m there!

Welcome to the team, Ashley!

April 22, 2016

Ashley Leysath

Join us in welcoming our new Account Coordinator, Ashley Leysath!! We asked her a few questions and here’s what she had to say:

 

  1. If you were stuck on a deserted island, what three things would you make sure to have?

My iPhone (hoping that it would still work without Wi-Fi. lol), a lighter, and my favorite person!

  1. If you could live on any planet, which one would you pick?

I just saw The Martian, so if it would be possible to survive, I guess I would say Mars.

  1. When you were a kid what did you want to be when you grew up?

A general surgeon (I remember specifically saying this) and a singer.

  1. What’s the #1 played song on your iPod or music player of choice?

This is tough because I listen to so many different songs, but most recently “Wake” by Hillsong Young & Free.

  1. If you could have any super power, which one would you want and why?

My super powers would be to fly, so I could travel, and be anywhere I wanted to be in the blink of an eye!

  1. What is your favorite time (season) of the year and why?

Summer! The weather is great, lots of fun stuff to do like concerts & festivals, plus my birthday is in the summer and the days are longer!

  1. What is your favorite book?

The B-I-B-L-E!!

  1. What is your favorite quote?

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. “- Maya Angelou

Welcome Dacia!

April 22, 2016

Dacia Little

Join us in welcoming our new Account Coordinator, Dacia Little!! We asked her a few questions and here’s what she had to say:

 

  1. If you were stuck on a deserted island, what three things would you make sure to have?

A good book, a solar powered plane, and Jesus

  1. If you could live on any planet, which one would you pick?

Earth

  1. When you were a kid what did you want to be when you grew up?

A choreographer at one point, a teacher at another.

  1. What’s the #1 played song on your iPod or music player of choice?

It changes frequently, but currently it is “Lean On” by Major Lazer

  1. If you could have any super power, which one would you want and why?

Invisibility, I like to know what’s going on behind closed doors. I’m kind of inquisitive, but I think the world would be a better place if people tried to understand others’ experiences and history.

  1. What is your favorite time (season) of the year and why?

September (late summer, early fall). The weather is perfect, there’s a lot of festivals and outdoor events, and it’s my birthday month!

  1. What is your favorite book?

The Curious Incident of the Dog in the Nighttime

  1. What is your favorite quote?

“If your presence doesn’t make an impact, then your absence won’t make a difference.”

  1. Is there anything else you would like to share?

I just like to have fun and make people happy. Live. Laugh. Love.

 

Welcome Gabby

February 5, 2016

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Join us in welcoming our CEO’s new Executive Assistant, Gabrielle Hammons!! We asked her a few questions and here’s what she had to say:

 1.            If you were stuck on a deserted island, what three things would you make sure to have? Rope, The Bible, and a huge duffle bag of grits.

2.            If you could live on any planet which one would you pick? Earth

3.            When you were a kid what did you want to be when you grew up? A veterinarian

4.            What’s the #1 played song on your iPod or music player of choice? Speedin Bullet To Heaven by Kid Cudi  

5.            If you could have any super power, which one would you want and why? Empowerment. I would spread it around to those who believe they can’t make it in life.

6.            What is your favorite time (season) of the year and why? Summer. I like frolicking with friends and the beach!

7.            What is your favorite book? The Alchemist by Paulo Coehlo

8.            What is your favorite quote? Once you find your gift – drive that red Ferrari in your OWN lane! – Me

9.            Is there anything else you would like to share? My childhood dream came true whenI partied with Gumby at SXSW (South by Southwest Film Festival)

Welcome, Jordan!

January 8, 2016

Join us in welcoming our new Receptionist, Jordan Walker!! We asked her a few questions and here’s what she had to say:

JordanIf you were stuck on a deserted island, what three things would you make sure to have? I would have tanning lotion, a bottle of wine and a solar powered laptop.

If you could live on any planet which one would you pick? I would live on Venus.

When you were a kid what did you want to be when you grew up? I wanted to be a teacher like my mom.

What’s the #1 played song on your iPod or music player of choice? March Madness by Future.

If you could have any super power, which one would you want and why? My dream is to travel the world, so if I had any super power, it would be to teleport.

What is your favorite time (season) of the year and why? My favorite season is fall. I love the chilly weather and the turning of the leaves.

What is your favorite book? The Great Gatsby

What is your favorite quote? “Those who don’t believe in magic will never find it.” – Roald Dahl

Is there anything else you would like to share? I am left handed, I played soccer for about 15 years and I am quite fond of rapper T.I.

Welcome to the Matlock team Rebekah

December 7, 2015
Join us in welcoming our new Agency Services Coordinator, Rebekah Farmer. We asked her a few questions and here’s what she had to say:

If you were stuck on a deserted island, what three things would you make sure to have? I would have a bottle of water, a photo of my family, and a box of flares to signal a rescue team to find me.

  1. If you could live on any planet which one would you pick? Jupiter.
  2. When you were a kid what did you want to be when you grew up? A doctor.
  3. What’s the #1 played song on your iPod or music player of choice? India Arie – Strength, Courage, and Wisdom.
  4. If you could have any super power, which one would you want and why? I would like to read minds. Then I would know what people are thinking and understand what makes people truly unique.
  5. What is your favorite time (season) of the year and why? Spring. I really like sunny weather and I love when it is sunny while raining. It’s nice to see the flowers bloom, although I can’t stand bees.
  6. Is there anything else you would like to share? I like rock music and pop music, as well. If I could bring a person with me on this deserted island I would bring my brother, Micah. I love meeting new people and picking up new hobbies such as hiking and horseback riding.

 RebeKah

Welcome to the Matlock team Tim

November 13, 2015

Join us in welcoming our new Account Director – Reputation, Tim Turner. Tim brings more than 10 years of experience with media relations, strategic messaging and PR. We asked him a few questions here’s what he had to say:

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1.     Where are you originally from? Columbus, Ga.

2.     You’re stuck on a deserted island, what three things would you make sure to have? My Bible, a large tent and the ability to make fire.

3.     If you could live on any planet which one would you pick? Earth. I know all the shortcuts.

4.     When you were a kid what did you want to be when you grew up? A weatherman. I still have five weather apps on my phone.

5.     What’s the #1 played song on your iPod or music player of choice? Are You Going With Me? — Pat Metheny Group

6.     If you could have any super power, which one would you want and why? Super strength. To assist those in peril and to defeat the civilized world’s greatest challenge — vacuum-sealed salsa jar lids.

7.     What’s your favorite book? Days of Grace: A Memoir by Arthur Ashe

8.     What’s your favorite quote?  “For God has not given us a spirit of fear, but of power and love and discipline.”

9.     What is your favorite time (season) of the year and why? Spring. The rebirth of plants and flowers bursting with colors is breathtaking.