Archive for the ‘Publix’ Category

What Black History Month Means to Me, A Matlock Series

February 15, 2013

Here is the third post of our Matlock series, “What Black History Month Means to Me,” (#MatlockBlackHistoryMonth). This one is provided by Pamela Bishop, our VP & Brand Group Director:

What Black History Month means to me…
Black History Month is a two way mirror. It is a time to reflect on the sacrifices that have been made by our ancestors and predecessors that help us to enjoy the accomplishments of today. It is also a time to re-evaluate my personal contribution to Black History and what I am doing to pave the way for generations to come. Pamela Bishop, VP & Group Director-Brand, Matlock Atlanta.

Matlock’s Black History Month series spotlights History Maker’s Part 1

February 14, 2013

As we continue our focus on Black History Month, we would like to celebrate a few outstanding African Americans.  History is constantly being made and we here at Matlock want to show our appreciation to those who have played, or are currently playing, a part in shaping American history.  To begin this series, who better to start us off than the first African American female astronaut, Mae Jemison!

As we continue our focus on Black History Month, we would like to celebrate a few outstanding African Americans.  History is constantly being made and we here at Matlock want to show our appreciation to those who have played, or are currently playing, a part in shaping American history.  To begin this series, who better to start us off than the first African American female astronaut, Mae Jemison!

Mae C. Jemison (1956-current)
Mae Jemison is the first African American woman to be admitted to the astronaut training program in 1987 and became the first Black female astronaut when she traveled into space aboard the Endeavor in 1992 as a science mission specialist. Since her retirement from NASA in 1993, Ms. Jemison founded her own company “Jemison Group,” as well as many foundations promoting the uses of arts and science in our everyday lives. Want to learn more about Mae Jemison? Check out http://www.drmae.com; http://www.biography.com/people/mae-c-jemison-9542378

Publix Uses Food Art To Celebrate West Indian Independence Days

January 27, 2009

ATLANTA,  August 19, 2008 —  Publix has extended its Independence Day print ad campaign targeting West Indians from the Bahamas, Barbados, Haiti, Jamaican, and The Republic of Trinidad & Tobago, with vibrant and compelling ads using food-as-art to create a national icon of each island.  The print ads will run in select newspapers in south Florida, supported by a radio campaign.

“A large part of our consumer base in South Florida is made up of customers from the West Indies.  We respect and appreciate that they are extremely proud of their home country’s culture and history,” said Kimberly Jaeger, Publix manager of Media and Community Relations. “In our effort to celebrate this consumer, we wanted to highlight each island’s Independence Day as we know it is a time for cooking, celebration and reflection.  This ad campaign celebrates the rich heritage of each island through foods that are a part of their culinary customs and available at Publix.”

Jaeger explained that the first series of ads featured each island’s flag designed from favorite island produce, tagged with a nugget of island history and the date of its independence.
The new ads have been expanded to highlight national icons from each country with Carnival women for Trinidad & Tobago, a humming bird for Jamaica, a flying fish for Barbados, a bus for Haiti, and a conch shell for the Bahamas.  Keeping in line with the campaign tag, “a culture so rich you can taste it,” every part of each icon is edible or a part of a plant down to the Carnival women’s coco and cinnamon eye shadow and eyebrows of brown rice; the passion fruit eye and green onion tail of the humming bird; and the strawberry mud flaps and banana tailpipe of the Haitian bus.
“Not only does this campaign allow Publix to celebrate the Independence Days of our West Indian customer, it gives us an opportunity to share cultural information with all our customers,” said Jaeger.

The Independence Day campaign was created by Matlock Advertising & Public Relations.
“We understand Publix’s commitment to this consumer’s passion for culture and country and the importance of developing messaging that celebrates them,” said Tobi Carvana-Moore, associate creative director at Matlock. “With this, we wanted something that would deeply resonate with this particular consumer, but also was something every Publix customer could enjoy.

The intense creative process included a brainstorm with the creative team on what icons to use, and then viewing items from Publix to determine what food would look best like the many parts of the icon.  Once this was determined photos were taken, and then each icon was composed.

(more…)

“Feeding Minds, Growing Community” for Publix

January 27, 2009

ATLANTA, GA, December, 1 2008 – Publix Super Markets Inc. joins UNCF – the United Negro College Fund  – in a gift card program that donates money to empower communities in the metro-Atlanta area by providing an education to thousands of African American youth.

UNCF Publix Gift CardPublix believes in feeding the body and the mind.

As a proud sponsor, Publix Super Markets Inc. joins UNCF – the United Negro College Fund in the heartfelt belief that a mind truly is a terrible thing to waste. In acting on that belief, metro-Atlanta area Publix stores are offering a two-fold opportunity to give to family and friends while also making a contribution to UNCF. With the spirit of giving in the air this time of year, Publix donates $5 to the UNCF scholarship fund for a $25 UNCF gift card that is purchased and redeemable at all Publix stores.

This gift card program is another effort by Publix to empower communities in the metro-Atlanta area by providing an education to thousands of African American youth.

“Publix is proud to help open the doors of opportunity for future college graduates,” says Brenda Reid, media and community relations manager for Publix Super Markets Inc., “Through this program, a simple holiday gift for a coworker or token of thanks for a neighbor becomes an investment in a brighter tomorrow for deserving students.”

With the United Negro College Fund gift card and other programs, Publix demonstrates its belief in the power of higher education to change not only one person’s life, but our collective future.
For more information please visit your local Atlanta area Publix Super Market.


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